How to Design Hoarding Graphics your Clients will Love?

Hoarding graphics are an effective form of advertising that everyone sees, whether they like it or not. Besides, they serve the purpose of minimising dust, debris, noise and keeping the public safe and informed about the advertised products or services.

The design of the construction site hoarding plays a vital role in getting the desired results. That is why, you must design a hoarding panel that entertains and also, fulfills its intended purpose.

Let us provide you with some information on how to go about it and make your hoarding graphics eye-pleasing alongside business-driven.

Start by Knowing your Client’s Brand!

The first step to designing creative and powerful printed hoardings includes understanding your client’s brand. When you know the business and prospective clients of your brand, you can create things that can drive the attention of the target audience.

Make sure you understand these three things before you start to design:

Who is your client?

What is their business?

What is their aim and vision for hoarding graphics?

Once you have answers to these questions, you will no doubt design construction hoardings that are hard to ignore.

What are the Factors to Consider While Designing a Hoarding Signage?

Several things need to be taken care of while designing a hoarding panel so that the final product you deliver can resonate with your client and audience. Some of the essentials to consider are:

Target Audience

The utmost attention you need to pay to your design is the intended target audience for the hoarding board. However elegant and attractive your board may seem, it is important to attract people interested in buying that specific product or service.

If you have a wide audience, you can fully explore your creativity. Else you will have to stick to defined lines.

Location of the Hoarding Panel

Considering the location where your designed hoarding would be installed is important. You do not want to create a design that is already present in the neighborhood for some other brand.

Therefore, find out the exact location where your hoarding graphics are to be installed and take a walkthrough of the neighborhood. It will help you to think of many creative ideas. Moreover, you will be able to create and sell an idea that is unique to that area.

Branding of the Business

However brilliant your design may be, the final goal of hoarding is to attract business for your brand. Hence, adding a logo of the brand is immensely crucial to the success of your signage.

Acquire different images of their brand logos and other graphics that you can put into your work. Sometimes, a small logo can leave big imprints in passersby’s minds, which further entices them to try that product.

The Tone of the Signage

The tone of the signage hoarding you are designing is directly linked to your brand’s values. Therefore, you want to ensure that you do not go off-limits and create a design that compliments the image of your brand.

The tone of the design can be serious, sarcastic, humorous, etc. First, research the brand’s content and advertisements to know what they usually go with.

Accordingly, create some ideas before the final discussion of the hoarding design with the client. Your research will definitely be appreciated by the client and will build a level of trust for you.

Tips to Create Captivating Printed Hoarding Panels

Here are a few tips to create appealing designs that every passerby of your construction hoarding will notice for sure:

Keep it Minimalistic

Yes! The trend for minimalism is still on. Unlike before, when printed hoardings were filled with information from head to toe. Now, all that is required is just to let your audience know what your product is and its brand name.

If the audience is interested in it, they will find more information about it anyway using their smart devices. Just make sure to highlight the key features that can help entice the audience.

Make People Curious

As an artist, you must learn to play with the minds of people. Do not give too much information right away. Let them be curious about what is to come. And there is no better place than a construction site hoarding to make it happen.

If you are advertising real estate and the building that is being developed inside the hoarding, create such a design that can make people wonder and discuss it. The more the discussions in the market started from your design, better results for you.

Go for a Consistent Design

Hoarding graphics usually comprises a series of panels. You can take this to your advantage. Instead of making different design boards, let your design flow in one. It will not only attract people, but will make your work easier.

You will only have to create one single concept and design for the hoarding panel to entice people to the advertised product. Remember, creating only one design means you have to deliver the best of all in just one hoarding.

Be Direct

Another way that grabs the attention of passers instantly is directly addressing the audience through printed hoarding panels. Leverage bold statements, ask questions or give them a fact. It is hard to ignore when someone is talking to your face.

Psychologically, it makes people think more about the given product, and they instinctively check it out. This form of advertising is more effective, as it not only attracts passersby but also people who are traveling in a vehicle and just have a few seconds to glance at your hoarding panel.

Make Your Design Vibrant

The more striking your design, the more people will recognize it. And the more recognition, the more swiftly it will spread to the ears of people. Bright and cheerful graphics have the ability to cheer people up.

So make a combination of a few moderate colors along with one or two bright tones. It will surely captivate the attention of all. Remember, if your brand is colour-oriented, do not try with new color experiments and stick to what they always go for.

Interested in Designed Hoarding Boards?

Now that you have managed to reach the end of the blog, it means you surely have a reason behind it. Either you are a graphic designer yourself and need some guidance to your design. Or you are a client looking to get new ideas and designer information for your construction site. Whatever your case, you may reach out to us for the right advice about the best hoarding graphics.

An effective guide to creating eye-catching site hoarding

Outdoor advertising is a proven and effective type of communication globally. Hoarding boards, especially construction site hoardings, are regarded as highly effective for conveying an advertiser’s message to the public.

Earlier, printed hoardings were used as the best form of advertising in cities, especially on building façades, roadsides, or beside flyovers, to grab the attention of people while in transit.

Even today, hoarding is considered equally effective to convey a message, create brand awareness, or launch a campaign.

Lately, printed hoarding panels have found space on construction sites. These days, construction companies have started covering their under-construction sites with hoarding signage and printed hoardings to prevent trespassing and theft.

It also allows the building contractors or developers to mask the construction activities whilst minimising dust, debris and noise. This practice has now become a crucial part of the urban development projects in the UK.

If you are thinking of advertising through hoarding boards at construction sites, you should keep some important aspects in mind to let your hoarding advert achieve maximum attention.

First of all, you should be clear about the objective of your advertising that will feature on the hoardings. Companies use hoarding boards for announcing a product launch, promoting a service, development, or simply for building their brand image.

1. Plan a survey for better understanding of the site before executing the campaign

After you know the location for your printed hoardings, you should always plan a survey of the site and its surroundings with your marketing and creative team.

  •   Check for gradients and elements around the hoarding location
  •   Get the exact measurements to work on the hoarding design
  •   Consider the site’s current structure such as entrances and gates, wind load, and overall safety.

All this will help you in creating perfect hoarding graphics that will bring you the best visibility and     results.

2. Create clear & concise text to ensure quicker readability for people on the go

Irrespective of your advertising objective, your messaging should be short and simple. In large-format hoarding advertising, your message is put in big and bold font, so that it can be read from a long distance.

With a short attention span of passers-by, the messaging plays a key role in forming a connection with your target audience.

You should brainstorm with your marketing & creative team to come up with an effective and impactful, yet short & simple to understand message for your hoarding advert.

3. Use eye-catching, creative yet easy understandable images in your advert creative to attract more eyeballs

At times, a picture speaks more than a thousand words. If you are launching something – a product, a store, or a high-rise apartment – a creative image or a CGI picture can do the trick.

Such pictures or graphical elements increase curiosity amongst the viewers who then tend to develop an interest in your hoarding graphics and research more into the advert.

4. Choose high-contrast colours in your design to enhance your hoarding’s impact

Focus on your design. Since hoarding boards are visible from a long distance, the design pattern should be attractive enough to capture the attention of the passers-by.

The design element should be bright and beautiful. The designer must use high-contrast colours to achieve an attractive design. If possible, include your brand colours with a design to ensure brand retention.

However, making an advert attractive does not mean making it too cluttered, without leaving any breathing space. The background should preferably have more white spaces.

5. Personalise your hoarding’s message to connect better with your target audience

A good message on advert is the one that appeals to its target audience and talks to them as if the advert messaging has been written specifically for them.

Key suggestions

  • The message should be direct and appealing
  • The tone should be conversational
  • The advert should have a personal touch

The suggestions are very effective for adverts at traffic signals or crossings where traffic stops for a few seconds giving people in cars or passers-by enough time to look around.

Your hoarding advert should try assessing the need of the reader and provide the solution in a more personalised way. For example, “The car that you’ve been waiting for” or “Book your viewing now!”

6. Put emphasis on your logo and contact details to receive some serious leads

The hoarding graphics should always feature the brand’s identity, without which the whole advertising exercise is a sheer waste of time, money, and resources.

The hoarding panel graphic should at least feature your brand’s logo. It should also feature your social media handles, and most importantly, your contact details.

The idea behind any advert is to engage a reader enough to result in an action – that is contact the advertiser. And that is what makes hoarding signage serve its real purpose.

7. Illuminate or spotlight your hoarding to capture attention even during night

Depending on the location of your hoarding boards, you should choose to use focus lights or LED lights in your hoarding graphics, preferably your logo.

If your hoarding is placed at a site that is buzzing with activities with people around it all the time, you should always prefer to use lighting on it.

Lighting will help your hoarding glow and stand out even during night time. This will certainly capture the attention of the people around, which is the sole purpose of your advert.

These are some of the most significant and crucial tips and suggestions that should be considered for creating an effective and result-oriented advertisement for hoarding boards at construction sites.

There are several other factors that you may experience in the hoarding advertising process on site, right from design to installation stage. And so, you should always consult a professional company that will not only consult you but will also help you in designing, printing, and installing your printed hoardings without hassles.

Hoarding Printing Company is an experienced and professional company in the UK that has completed thousands of site hoarding projects in the region. The company has the most advanced printing technology and CSCS trained staff that are aware of health and safety regulations on the construction site. So, contact us for any hoarding-related requirements for your business today.

The Benefits Of Large Format Printing For The Construction Industry

Hording

Even though we are living in the digital age, large format printing still hasn’t lost its touch when it comes to grabbing attention. Large-sized printed hoardings communicate the message clearly and have a better scope of attracting the onlooker’s attention.

Our attention span is less than a Goldfish, it’s true! No matter how many attention-grabber sentences you are using, it won’t matter if the people don’t interact with them.

The same goes for caution signs, instructions, hoardings connected to the construction industry. Whether a construction company is renting hoardings to advertise or to hang up instructions for the workers on a site, large format printing can make a difference.

What are the Advantages of Large Format Printing?

Large format printing is a captivating way to attract your audience’s attention. It offers you a larger space to communicate with the spectators. Here are the benefits of choosing large format printing for the construction industry.

Better Brand Recognition

Any construction project will never say no to better opportunities to get their brand recognized in the city. And they can get more attention if they are using the right advertising methods. Large format hoarding boards can attract the attention a brand craves for by the way of showing them across the city with large format printing.

However, the large font size won’t grab new leads just like that. With that, you also need the right graphic designing and content. Good art attracts the audience and becomes a talking point amongst the locals.

Creating impressive large format printing materials is also great for social shareability. Installing thought-provoking artwork across the city inspires the residents to take photos and share them on their social media handles.

Having your brand name printed on these hoardings can attract more attention and better leads. Another way to improve your brand recognition via large format printing is helping the people with crucial information.

For instance, you can put your hoarding outside an under-construction mall and help people find their way to the main junction without getting lost in the construction activities. Secondly, putting up large format printing on a construction site helps in sharing crucial information with the people working on the ground.

Convert your Leads to Customers with Effective Advertising

For a construction company, gaining more leads is crucial for a project’s success. Right graphics will impress the audience, no doubt about that and doing it with large format printing is even more effective.

people are more likely to ignore the information provided on social media or any other sort of digital media. Hence, when they see a hoarding, it means a change in the way we view things. So, we can use this thing to our advantage and bring the project in limelight.

But, we cannot ignore the social media aspect of advertising with large format printing. Smart hoarding advertising has evolved over the years, and with the advancement of social media, we come across many of the creative hoardings getting viral on the web.

Large format printed hoardings can leave a positive impression on the audience and improve engagement.

Great Visibility

Large format printed hoardings are clearly visible from a distance. The large size covers the ability to get the people looking from a distance. But to ensure better ROI, you need to use effective methods for grabbing the audience’s attention.

Conclusion

Besides the advertising aspect of a construction project, there are benefits of using large-sized hoardings and wraps for ensuring ground safety. In other words, hanging up large format signs, hoardings, etc., around the construction site helps with sharing information, insights, steps, and way forward.

The large size will make sure that no person misses to read the content printed on the hoarding. Besides figuring out the content for the printing, you may also have to choose between the type of printed media.