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Outdoor advertising is an effective way to reach out to your target audience. In this, printed hoarding boards play an important role.

Lately, printed hoardings have been adopted by the construction companies as an integrated part of their project site.

In the United Kingdom, building contractors are legally bound to install hoarding boards on-site to prevent unauthorised access and theft/vandalism, besides ensuring the health and safety of the site workers, visitors and public.

More so, according to the Health and Safety at Work etc. Act 1974, it’s a legal requirement of an employer in the UK to take essential steps for ensuring the complete safety and health of its workforce. The Act also applies to construction sites.

Usually, construction hoardings consist of various printed hoarding panels installed to mask the construction activities, keeping it private from the public view. The panels are attached to the wooden structure of the site by a professional boarding company, making it ready for installing the hoarding graphics.

Till the time a project is completed and gets its final look, the hoarding boards become the face of the project. The passers-by see only the colourful graphics showcasing the advert of a brand or the construction company. The dust and debris remain behind the hoarding boards, and even site workers are not distracted by the outdoor activities.

The commercial construction sites offer ample space for installing printed hoarding panels and immense scope for advertising.

Most of the time, the hoarding graphics feature the details and facilities of the construction site to inform the passers-by.

The hoarding boards also advertise the soon to be occupied stores by the brands to create curiosity amongst the people visiting the area.

The construction site hoardings also offer an opportunity for brands to advertise their products, services or social drives. And so, nowadays, printed hoardings are becoming the preferred choice of marketing companies for advertising purposes.

As per market studies, around 98% of the people see print hoardings at least once a week in the UK. This figure clearly shows the effectiveness of outdoor advertising in the UK.

What’s more, around 40% of people in the UK feel that a brand is prestigious if it uses outdoor advertising media for its promotion.

After assessing the reach and effectiveness of printed hoardings, it becomes necessary to ensure the quality in terms of material, printing and inks used in the hoarding graphics.

In short, the quality of the hoarding boards reflects the actual image of a brand, which can benefit it in the long run.

Let us talk about some crucial aspects of ensuring quality in your printing for construction site hoardings.

The quality of the printing hoarding depends on the material being used in the panels

The success of printed hoardings depends on various factors, such as:

• The material used for the printing – type | thickness | durability
• Whether or not the printing material can survive extreme weather conditions
• Can the material be customised according to the required size and shape
• Can the material and printing graphics come out clear and accurate

A hoarding panel, generally made of Aluminium Composite Material, better known as ACM, is available in various thicknesses, including 3mm with a standard size of 1220 x 2440mm. Having white aluminium surface, the panels are well-equipped to hold printed graphics laminated in different finishes for better protection, making them ideal for outdoor advertising.

Usually, 3mm ACM is the ideal choice for printed hoardings panels, as it’s a stiff, non-porous yet lightweight material that retains its original shape in changing outdoor temperatures.

The type of ink used for printing a hoarding graphic for construction sites is quite essential for its quality

Since construction site hoardings are exposed to all weather conditions, they need to be printed using UV inks for achieving superior quality and long-lasting shine in colours.

• UV printing, majorly used for commercial printing purposes, employs ultraviolet curing technology, exposing the print to strong ultraviolet light.
• UV inks are formulated to provide UV resistance. It gives around five years of life to the prints meant for outdoor hoardings.
• UV inks are recommended for printing of hoarding graphics as they are UV resistant and long-lasting, and most importantly they do not need lamination.
• UV inks can be used for printing on a variety of porous/non-porous materials through the inkjet process.

That’s not all. UV inks, unlike traditional inks, are environment friendly as it is free from 99.5% Volatile Organic Compounds (VOCs).

The quality of lamination used on a hoarding graphic for construction sites makes it easier to clean and maintain

Another important aspect for ensuring quality in construction site hoardings is its lamination. Since the hoarding printing is exposed to outdoor climatic conditions, the possibility of fading out or getting dirty by wind is more.

Although UV printing solves this problem to an extent, still it is always better to use your construction site hoarding graphic with a protective laminate like gloss, matt, or anti-graffiti.

The laminate acts as a protective layer to the hoarding print keeping its shine intact. It also allows the maintenance person to clean it if it gets dirty due to environmental elements or in case of vandalism.

These are some of the important aspects to be kept in mind for producing the best quality hoarding print for construction sites. Suppose you or your company is planning to use construction site hoardings for your outdoor advertising campaign. In that case, you should consult the most professional company that can help you with the complete process within your budget.

Hoarding Printing Company is one such experienced and professional enterprise in the UK that has completed thousands of site hoarding projects in the region. The company has the most advanced technology and CSCS trained staff that are aware of health and safety regulations on the construction site. So, contact us for any hoarding-related requirements for your business today.

With aesthetics playing a pivotal role in our daily lives, we prefer to see everything neat, clean and colourful. The same thing applies to construction sites.

These days, every construction company ensures that their work should not disturb the normal routine of the people residing or visiting around their construction site. For this, the construction companies have started covering their sites with beautifully printed hoarding panels. These panels feature attractive graphics that are often used to highlight the specialties of the construction project or promote the construction company as a brand.

If you own a construction company, you can also promote and advertise your company on your construction site hoardings and gain more visibility as a development company.

How can you promote and grow your construction company as a brand using hoarding graphics?

If your construction company’s operations are in the UK, you can consult a professional company that can help you create your advertising campaign for construction site hoardings

• Consult a company that can provide complete services – designing, printing, and installation
• Check for the company’s expertise, capability and knowledge.
• Plan out a detailed marketing plan with the company’s design team
• Ensure proper execution of hoarding boards on site with proper caution

Let us look at some of the critical aspects that need your attention before launching your hoarding advertising campaign.

1. Why Should you Prefer Hoardings For your Advertising?

Regarded as the most effective way of advertising, printed hoardings are generally designed to feature large-sized pictures with an interesting headline.

Being larger in size, such hoardings quickly grab the passerby’s attention as they are visible from a long distance. As per a study, more than 40% of the population in the UK perceive a brand to be prestigious if it uses outdoor advertising media like hoardings. More so, this perception has strengthened post-Covid-19 pandemic.

What’s more, creative hoarding graphics remain in the subconscious minds who look at them often. According to estimates, 98% of people in the UK see outdoor advertising once a week. Therefore, hoarding boards with impressive graphics are considered a result-oriented investment for your company’s promotion and growth.

2. How Effective are Printed Hoardings?

• Cost-effective: Durable and effectively for long periods of time.
• Stationary Presence: Remains 24/7, ensuring better recall
• Eye Catching: With short message & attractive images, hoardings are noticeable from distance

Printed hoardings are compelling and highly effective due to their nature of being stationary compared to electronic or social media, which works on the PPC system, with no guarantee of your message reaching out to the target audience.

The cost of installing hoardings at construction sites is lesser as compared to the locations on busy streets or prime buildings of the city, which is a plus point for the advertiser.

What’s more, advertising on printed hoarding panels remains there 24/7 with just a one-time investment, making it extremely effective.

3. What Choices are Available For Hoardings?

With technological advancement and innovation in the modern printing industry, the choice of materials and sizes is more than before.

Based on one’s preference and budget, the companies offer different materials for hoarding boards, but the most durable and commonly used material is Aluminium Composite Material (ACM). You can also choose the economy solution in 5mm foamex.

For hoarding panels, the companies can provide sizes based on specific requirement of the advertiser:

•  Standard size 1220mm x 2440mm
•  Large-sized boards 1500mm x 3000mm

The advertiser can also ask for bespoke sizes as per site location.

4. What kind of Design is Suitable For Hoardings?

It is all about grabbing attention and capturing more views through thoughtful design and messaging on the hoarding.

To make it simple, you need a creative team that very well knows what differentiates an excellent design from a good design. After all, you need the best creativity to have a great impact on the audience through your hoarding.

To ensure your hoarding advert receives maximum attention and brings more enquiries, your creative team should follow some rules to make your creative stand out.

Say more with less: Your hoarding graphics should be simple yet impactful. The messaging should not be long pieces of text. Such hoardings are known to register a better recall rate than those with loud graphics and complex messaging.

Do not just sell:  Hoardings are best to create awareness and build your brand image. So, it should not be created with the objective of bringing immediate sales. The ultimate aim should be to establish your brand as a reliable and trustworthy partner for any construction need in the near future. It is simply making your presence felt in the market.

5. Whom Should you Choose For your Hoarding Advertising?

To get the best result from your hoarding advertising, you should always choose a professional company that can offer you everything – right from consulting to designing to printing to installation and marketing – in one place.

That’s not all! You should also check other important factors before choosing a service provider for your hoarding advertising that can grow your company’s business.

SOME OF THE FACTORS TO BE CONSIDERED

Advanced infrastructure: You should check for the company’s infrastructure, including but not limited to flatbed printers that can handle large volumes of printing. Notably, advanced printing is clear and sharp and does not fade away due to UV-resistant and waterproof inks.

Experienced team: You should check for the installation team’s experience. Companies with CSCS trained teams are also aware of necessary health & safety regulations on construction sites. The team should also take care of the security and privacy of the site workers.

Serviceable area: If you are in the UK, you should choose a company that can provide you with your hoarding advertising services across the region.

Track record: You should check the number of projects executed by the company. You can always trust a company if it has completed over 100s outdoor advertising projects.

These are some of the parameters that will help you make an informed decision about the kind of company that can help you grow your business through its experience and expertise.

Now that you know about the process of hoarding advertising and how it can benefit your business, you can contact us and be assured. We will work towards making your hoarding graphics a sight to behold and help your business grow by helping you generate some serious leads.

Outdoor advertising is a proven and effective type of communication globally. Hoarding boards, especially construction site hoardings, are regarded as highly effective for conveying an advertiser’s message to the public.

Earlier, printed hoardings were used as the best form of advertising in cities, especially on building façades, roadsides, or beside flyovers, to grab the attention of people while in transit.

Even today, hoarding is considered equally effective to convey a message, create brand awareness, or launch a campaign.

Lately, printed hoarding panels have found space on construction sites. These days, construction companies have started covering their under-construction sites with hoarding signage and printed hoardings to prevent trespassing and theft.

It also allows the building contractors or developers to mask the construction activities whilst minimising dust, debris and noise. This practice has now become a crucial part of the urban development projects in the UK.

If you are thinking of advertising through hoarding boards at construction sites, you should keep some important aspects in mind to let your hoarding advert achieve maximum attention.

First of all, you should be clear about the objective of your advertising that will feature on the hoardings. Companies use hoarding boards for announcing a product launch, promoting a service, development, or simply for building their brand image.

1. Plan a survey for better understanding of the site before executing the campaign

After you know the location for your printed hoardings, you should always plan a survey of the site and its surroundings with your marketing and creative team.

•   Check for gradients and elements around the hoarding location
•   Get the exact measurements to work on the hoarding design
•   Consider the site’s current structure such as entrances and gates, wind load, and overall safety.

All this will help you in creating perfect hoarding graphics that will bring you the best visibility and     results.

2. Create clear & concise text to ensure quicker readability for people on the go

Irrespective of your advertising objective, your messaging should be short and simple. In large-format hoarding advertising, your message is put in big and bold font, so that it can be read from a long distance.

With a short attention span of passers-by, the messaging plays a key role in forming a connection with your target audience.

You should brainstorm with your marketing & creative team to come up with an effective and impactful, yet short & simple to understand message for your hoarding advert.

3. Use eye-catching, creative yet easy understandable images in your advert creative to attract more eyeballs

At times, a picture speaks more than a thousand words. If you are launching something – a product, a store, or a high-rise apartment – a creative image or a CGI picture can do the trick.

Such pictures or graphical elements increase curiosity amongst the viewers who then tend to develop an interest in your hoarding graphics and research more into the advert.

4. Choose high-contrast colours in your design to enhance your hoarding’s impact

Focus on your design. Since hoarding boards are visible from a long distance, the design pattern should be attractive enough to capture the attention of the passers-by.

The design element should be bright and beautiful. The designer must use high-contrast colours to achieve an attractive design. If possible, include your brand colours with a design to ensure brand retention.

However, making an advert attractive does not mean making it too cluttered, without leaving any breathing space. The background should preferably have more white spaces.

5. Personalise your hoarding’s message to connect better with your target audience

A good message on advert is the one that appeals to its target audience and talks to them as if the advert messaging has been written specifically for them.

Key suggestions

• The message should be direct and appealing
• The tone should be conversational
• The advert should have a personal touch

The suggestions are very effective for adverts at traffic signals or crossings where traffic stops for a few seconds giving people in cars or passers-by enough time to look around.

Your hoarding advert should try assessing the need of the reader and provide the solution in a more personalised way. For example, “The car that you’ve been waiting for” or “Book your viewing now!”

6. Put emphasis on your logo and contact details to receive some serious leads

The hoarding graphics should always feature the brand’s identity, without which the whole advertising exercise is a sheer waste of time, money, and resources.

The hoarding panel graphic should at least feature your brand’s logo. It should also feature your social media handles, and most importantly, your contact details.

The idea behind any advert is to engage a reader enough to result in an action – that is contact the advertiser. And that is what makes hoarding signage serve its real purpose.

7. Illuminate or spotlight your hoarding to capture attention even during night

Depending on the location of your hoarding boards, you should choose to use focus lights or LED lights in your hoarding graphics, preferably your logo.

If your hoarding is placed at a site that is buzzing with activities with people around it all the time, you should always prefer to use lighting on it.

Lighting will help your hoarding glow and stand out even during night time. This will certainly capture the attention of the people around, which is the sole purpose of your advert.

These are some of the most significant and crucial tips and suggestions that should be considered for creating an effective and result-oriented advertisement for hoarding boards at construction sites.

There are several other factors that you may experience in the hoarding advertising process on site, right from design to installation stage. And so, you should always consult a professional company that will not only consult you but will also help you in designing, printing, and installing your printed hoardings without hassles.

Hoarding Printing Company is an experienced and professional company in the UK that has completed thousands of site hoarding projects in the region. The company has the most advanced printing technology and CSCS trained staff that are aware of health and safety regulations on the construction site. So, contact us for any hoarding-related requirements for your business today.