Importance of Hoarding Boards as an Advertising Medium

Importance of Hoarding Boards as an Advertising Medium

Hoardings are almost a daily sight. You may see them during your morning commute to work or lunchtime walks. Hoarding boards are a staple in construction sites and mask the unsightly building works and protect the passersby from the activities going on behind the boards. In addition to being an integral part of the construction sites, these large-format printed panels have become one of the most sought-after advertising mediums by marketers. The reason for their prominence is the huge potential they offer and how discreetly they position the product in front of the viewers.

What Are Hoarding Boards?

Hoarding is a temporary fence that typically surrounds a construction hoarding site. Usually made of wood or metal, they provide safety, security, and protection for the general public and construction staff. It also serves as a fantastic marketing tool and is reasonably cost-effective.

What Are The Different Types Of Hoardings?

Hoardings are essential to cover construction sites, both for aesthetic reasons and to prevent unauthorised access. As a result, they need to be robust enough to resist opportunistic theft and stay standing in difficult weather. Here are some of the most prominent types of hoardings you’ll see at a building site.

Concrete

Concrete hoardings, for obvious reasons, are known for their sturdy nature. However, site owners also prefer them because they are easy to install and dismantle owing to the interlocking systems. This saves time as well as money.

Timber

Wooden hoardings are popular for their eco-friendly characteristic as timber boards can be sustainably sourced and stored for subsequent reuse. It also proves to be a strong and resilient material when secured into place by post-mounting or setting into concrete.

Steel

Steel hoardings are known for their durability. Site owners often utilise them for long-term outdoor use. As a result, they are the preferred choice when the construction work is expected to be underway for an extended period. They are also easy to customise and install.

What Are The Main Uses Of Hoarding?

  • Advertising and Marketing
  • Wayfinding Signage Opportunities
  • Public Protection
  • Keeps a Project Under Wraps

Why Are Hoardings an Important Advertising Medium?

Printed hoarding boards have several significant advantages as a marketing tool. You can use them for advertising purposes, passing on essential information and engaging with the local community. The cost of producing these big displays is also very economical when compared with other large-format hoarding graphics. You can use a selection of hard-wearing materials including Dibond, Correx or Foamex to ensure strength and durability.

Here are the major benefits of using printed hoarding panels as a marketing tool.

Maximum Visibility

The extent of visibility is one of the most crucial features you would like to see in an advertising medium. Hoarding boards offer visibility to a maximum number of people. It helps you market your brand to the greatest extent as almost all people, who will pass by the site, will see your advertisement printed on the hoarding.

You would find how hoardings are deliberately installed along busy highways and crossing locations, ensuring a consistent engagement. This way, you can get the most out of this excellent outdoor media by creating a large, eye-catching advertisement.  

Develop Brand Awareness Efficiently

Using hoarding boards to grab the attention of the people towards the same product or service that they require creates a lasting impact. It instils your brand name into their minds, which can effectively translate into higher sales.

Research suggests that around 26% of people look for a brand on the internet immediately after seeing an outdoor advertisement. Thus, printed hoardings are an effective way to convert your passive clients into active ones.

Cost-effectiveness and Feasibility

There are numerous new marketing strategies available to promote your products or services, and many others have evolved over the years. However, the importance of advertising hoarding is indisputable. It is one of the least expensive strategies you can employ without compromising on effectiveness. To put things into perspective, hoardings are 80% less expensive than TV ads.

Moreover, hoardings also offer better feasibility. You can target people of all ages, sex and competition using advertising hoardings.

Conveys Detailed Information Effectively

It often happens that the information provided on the advertising hoardings is ambiguous or a little too less to make the required impact. It also confuses the viewers, which will ultimately lead you to lose out on potential sales. However, it is essential to understand the size of the hoarding is big enough to add maximum details to your design in the most presentable way.

A hoarding with clear and detailed information will grab the maximum customer attention. In this regard, it will prove to be a marketing strategy with a reasonably high return on investment.

Choosing the Right Hoarding Solution

Still wondering why choose hoardings for promoting your products and services? Hoarding boards are among the most effective forms of outdoor advertising. We interact with these printed hoardings almost on a daily basis. They are typically utilised in areas of heavy public footfall, and hence, are a great way to enhance brand recognition and drive sales. Plus, they transform a plain, dull hoarding into an appealing talking point.

Conclusion

Essentially, it can be said that the most important advantage of printed hoarding boards is their ability to highlight your business to the maximum number of people. They thus help your target audience get familiar with your brand and the services you provide whenever they pass by.

At Hoarding Printing Company, we design, print and install bespoke hoarding boards. We are known for the quality of our products and services. So to leverage the benefits of advertising hoarding for your business, contact us today.

Colourful Hoarding, How Colour is Important & How We See It?

Colourful Hoarding, How Colour is Important & How We See It

Shopping is an art form for merchants. Although a variety of factors affect what and how people buy, a lot is determined by visual signals, with colour being the most powerful and influential.

When promoting something for your brand, it is important to keep in mind that buyers prioritise colour and visual appeal above other elements like sound, smell, and feel. Let us understand the role and importance of colours in hoarding signage and how we can use it more effectively.

The Basics of Colours for Hoarding Panels

There are Several Categories in Which to Place Colours on the Hoarding Boards:

  • Red, yellow, and blue are the primary colours in subtractive colour mode. These may be combined to create any other colour.
  • Any two main colours can be blended to create a secondary colour.
  • In the colour wheel, tertiary colours bridge the gap between primary and secondary hues. They are created by combining a primary colour with a secondary colour in equal amounts

Many Colour Schemes also Exist. They are

  • Monochromatic: Shades and tints are used to create variations on a basic hue in monochromatic colour schemes. It can be applied to provide a neat, orderly appearance.
  • Complimentary: These colour schemes are produced by pairing hues that are 180 degrees apart on the colour wheel, such as blue and orange. These exhibit the greatest contrast.
  • Triad: This colour scheme makes use of three hues that are evenly spaced apart on the colour wheel. They provide a wonderful balance and diversity.

Choosing colours for a brand is about conveying your message without using words, not about choosing your favourite hue. Colours have emotional and conceptual associations. The choice of colours for branding is subtle and expresses your goal for the attitude or impact you want people to associate with your company.

Importance of Colourful Hoardings

When used effectively, colour is such a crucial element of design that it may boost the potential of your hoarding boards and deliver essential messages to the audience. Colours have a powerful visual appeal. The use of colour in signs has an impact on how consumers behave toward a business and aids them in determining what is most important to them.

  • Make sure your ideals are clear to customers: It is really a wonderful technique to interact with viewers and the audience by harnessing the power of colour. You may convey the message you desire with the use of colour through signs.
  • Increases trustworthiness: The brand, the company, and the consumers may all benefit from trustworthy signage with vibrant colours.
  • Exposure: Colours on billboards are quite helpful in increasing brand visibility and marketability. A bold colour used in conjunction with other elements may draw attention. Additionally, using the right colours in hoardings can also make it easier to read from a distance.
  • It significantly affects what a customer purchases: The majority of the purchase choice is already decided whenever a customer begins to approach an item that has their preferred colour. A good colour and design combination in signs will have a favourable impact on the purchasing process.

How to Select the Right Colours for your Hoardings?

If you want to know how to utilise the best  colours for your hoarding panels, you need to stick to two key rules:

  • Select colours that go with the environment you wish to create.
  • Select hues that offer sufficient contrast.

You may use colour to make your hoarding signage more convincing and captivating since colour is a type of communication. You should consider your message carefully. What is it that you actually want to say? Is it emotions? Values? The spirit of your business? Generally speaking, it ought to be something you want your company to be identified with.

Select a Colour According to the Gender

Men and women prefer distinct colours, according to research. Blue is a colour that appeals to both sexes equally, but males are more likely than women to enjoy it. Purple, on the other hand, is favoured only among women.

Orange and brown are the least popular hues, in that order. There is a slight variation here as well. Females dislike the colours orange, brown, and grey the most. Contrarily, men dislike the colours brown, purple, and orange. Both sexes loathe yellow roughly equally.

Select a Colour According to the Age Group

Age and gender are also factors that influence colour choices. While the choice for blue is permanent, the liking for other hues begins strongly and weakens with ageing. Colour choices might alter as a result of socio-cultural influences.

Additionally, each age group has a least favourite hue. In all age groups, brown, orange, and purple continue to be at the top. People’s liking for yellow also declines as they age.

Select Contrasting Colours

One of the most crucial aspects of design and colour is contrast. Contrasts may be utilised to highlight crucial information in your hoarding panel while also assisting customers in differentiating your design’s various components. Without a powerful enough contrast, colours also lose some of their effectiveness.

For instance, it could be challenging for the reader to perceive a dark green button on a hoarding board with a green background. The contrast will be generated, and the button will be visible to the reader if you use a background of another colour though.

Be mindful that vibrant colours clash with one another. Although a light colour contract may appear lovely, it will be challenging to read the language you select to overlay it with. This will make it more difficult for the reader to identify between the many pieces on the banner.

High contrasting colours make the text easier to read, but do remember that it can also strain the eyes.

Conclusion

Hoarding Print Company is one of the best and most reputed agencies in the UK that provides its customers with hoarding graphics that have the required colour schemes. These hoardings stand out from the crowd and immediately captivate the viewers’ attention.

Tips for Ensuring Low-Environmental Impact Large Format Printing

The trend of social responsibility is expanding globally. We have learned how much of an influence we have on the earth, and everyone is striving to do their part, from the smallest startups to the biggest global organisations.

One of the biggest generators of trash is the large format printing market. Almost all hoarding signage is thrown away, and a lot of the procedures use a lot of energy. Fortunately, there are more solutions available today for customers to choose from. Let’s take a look.

Guide to Ensuring Low-Environmental Impact from Hoardings

1. Eco-Friendly Inks

A growing number of printing enterprises are opting for soy-based or veggie eco-friendly inks, which are free of toxic compounds and minimise the consumption of artificial chemicals.

Although there were problems with adhesion and drying initially, with time, research, and development, better types of vegetable inks have evolved and may one day be a practical choice for the hoarding boards and advertisement industries.

2. Eco-Friendly Printing Materials

You might wish to find out what eco-friendly materials are available and which substrates are best for the hoarding panels and graphics you require. What you want to create, where it will be used, how long it has to endure, and other factors will all play a role.

You may choose the appropriate printing material you need by selecting the proper questions to ask:

  • What size are the hoarding graphics?
  • Are the hoarding panels intended for usage inside or outside?
  • How long must they last?
  • Will I use them again for a different campaign later on?
  • Are there any other considerations?

Other Types of Environment-Friendly Hoarding Panels

1. Wood

Most likely, the first thing that comes to mind is deforestation and its detrimental effects on the ecosystem. However, not all uses of wood are detrimental. You may utilise this organic material to create eco-friendly signage that will help you achieve your environmental goals as long as the wood is supplied responsibly.

Wood may be used in hoarding signage in a variety of ways, from big, striking exterior signs like monoliths or storefronts to inside panelling or custom lettering and logos. Hoarding board companies frequently employ Marine Plywood, Oak, and Birch Plywood to create customised hoarding panels for their clients.

2. Bamboo

Although officially a grass, bamboo is extremely sustainable for many industries and is also recognised as the “super material” for hoarding boards. With certain bamboo species capable of growing up to 91 centimetres every day, it is the fastest-growing plant worldwide.

And in contrast to most trees, bamboo does not die after being harvested; instead, it just grows again after a few days. As a result, it is an incredibly sustainable material that renews itself very fast.

In addition to absorbing CO2, it is a fantastic substitute for substances like plastic. It has been utilised in several types of hoarding signages and is easily pressed into diverse shapes, such as beams or sheets. As a result, bamboo may assist your company in achieving its environmental goals.

3. Aluminium

Aluminium is the most commonly used material in signage since it is both durable and lightweight.

As one of the most environmentally friendly hoarding signage materials, it can be recycled an infinite number of times without losing its quality. In comparison, plastic may typically only be recycled once or twice before ending up in a landfill, damaging our world.

Apart from hoarding panels, it can be used for construction too!

4. Paper or Cardboard

There are several restrictions on paper and cardboard. Due to their lack of water resistance, they cannot be used for outdoor signs. However, for interior signage, particularly temporary signs, paper is an environmentally beneficial option.

The fact that cardboard is a very economical and lightweight material is an extra benefit of utilising it. To inform clients of the most recent deals and discounts, cardboard signage often hangs from the ceiling of supermarkets and other retail establishments.

5. Polypropylene

Polypropylene is a suitable material for creating hoarding boards since it is durable, light, and very inexpensive. It is also beneficial if you want to make your company more sustainable.

It is as hard, sturdy, and waterproof as plastic, yet it does not include PVC. Moreover, it also generates less solid waste. As a result, recycling it enables us to use it for composite sheet material, battery cases, etc.

Conclusion

The demand for hoarding boards and panels is skyrocketing since many new companies launch every day and want to advertise their products in the best way possible. While hoarding graphics is an apt solution, companies seek to print them in a sustainable manner. Hoarding Print Company believes in completely sustainable practices for creating hoarding boards. This way, it is a win for everyone.

What To Consider Before Ordering Hoarding Graphics

Hoarding graphics are an excellent outdoor advertising possibility for brands and contractors.

However, if you have decided to purchase these hoarding panels, you may be stranded if you do not know how to design them and make them a reality.

Fortunately, this procedure does not have to be difficult or time-consuming. This tutorial will go over all you need to know about purchasing hoarding graphics and will make your life simpler. Let’s get started.

Where can Hoarding Graphics be used?

Hoardings are a 3D installation by nature. They must adhere to laws and regulations that specify their minimum size, form, and other requirements since they surround a potentially dangerous location. Hence, they are typically rather massive. They are, therefore, the ideal blank canvas for a breathtaking 3D display. This has basically infinite creative possibilities.

They may be inextricably linked to your brand, a key visual component of your advertising campaign or business, or they may just have an intriguing structural design on their own.

Here are some instances in which hoarding graphics May be used.

  • Construction projects: Providing a sneak glimpse at a current project is possible for construction advertising. Promote your firm with eye-catching displays and illuminated signage that includes information about it.
  • Retail projects: Shops, commercial portions of malls, and other places with considerable pedestrian traffic sometimes have retail-based hoarding images installed nearby to drive traffic to the stores. When used with custom outdoor signage, outdoor protection barriers are transformed into highly effective advertisements.
  • Events: Hoarding signage advertising with corporate event signs separates the event from the outside world visually. They can resist a large group of people pushing on them thanks to it. They may be employed during sporting events, concerts, and other locations where there are a lot of people walking about.
  • Fences: Fence advertising during renovation raises awareness of your business right away. It notifies prospective purchasers that your property is available for rent or sale.

Checklist to Order Hoarding Graphics

This checklist will help you to order your hoarding signage in the best possible way.

1. Figure Out What you Want your Hoardings to Communicate by Creating a Concept

It is not necessary to have specifics in mind at the outset, but having a general notion of what you want your hoarding graphics to accomplish is essential. Typically, your decision here will depend on whether you intend to utilise them for more general designs, community outreach, or outdoor advertising.

Although the hoarding visuals will probably consist of several panels, the overall layout should be cohesive. Your ability to produce something engaging and educational that naturally draws you in depends on how much effort you put into developing a solid design concept. You will be able to utilise your entire space with this.

2. Figure out the Measurements of the Hoarding Panels

Figuring out the measurements might be a time-consuming process because this is one thing you need to be absolutely precise about. Although there are some very particular requirements about the size and shape of construction hoardings, it is still relatively simple to get the exact sizes for the hoarding boards.

3. Make People Curious About it

Regardless of whether you are constructing a luxurious apartment complex, or a restaurant, arousing interest encourages people to ponder and discuss the future of the land covered by the graphics. Use eye-catching pictures and inventive language to provide suggestions about what may be hidden in your hoarding imagery. Before your product is even finished, piquing the public’s curiosity will cause them to get interested in it.

4. Contact Hoarding Print Company

The next step is to contact Hoarding Print Company with a design in mind and at least some general parameters. The company will be willing to sit down with you and discuss exact estimates and the ETA of the services they are offering.

They offer site surveys which can eventually help you save time and money in the long run. This will help them take into consideration all the important factors, such as the following:

  • Materials required for the hoarding panels.
  • Measurements of the hoarding signage.
  • Access-based restrictions, if any.

This will be the case if circumstances exist that may affect how hoardings need to be constructed, such as operating at heights or any closures of public or private roads or pathways.

You can also ask the company to display some samples of their previous work, so that you know you are heading in the right direction with them. Once you are confident that you want to proceed ahead, it is time to finalise your artwork.

5. Finalise your Artwork

The company will be able to inform you of any specifications for things, such as the file formats for the images themselves and any other contextual considerations, like backlighting, etc., that you may not have thought about.

6. Urge People to Participate

These are some of the prominent details your hoarding signage must include if you want your hoarding graphics to stand out from the rest:

  • Contact details such as the brand’s phone number and address.
  • The brand website and logo.
  • Links to the brand’s social media.

If people are interested in your hoarding graphics and the development of your project, then the first place they will seek is on the internet and social media. By having this information prominently displayed, you may start collecting leads far before your project is about to be finished.

Conclusion

Ordering hoarding graphics need not be a complicated process. Once you have the location and the idea in mind, you can connect with Hoarding Print Company, which will make your vision of the best hoarding graphics a reality.

Different Types of Hoardings & Graphics for Construction Sites

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A building site would not be complete without hoarding, a temporary yet sturdy structure that serves as the perimeter fence. Hoarding boards are necessary to hide and safeguard the public and the workers from stray debris and construction activity.

It might be difficult to choose the hoardings you want to employ for your construction site because each style of hoarding has a distinct purpose to consider. This guide will discuss the many hoarding styles used on construction sites to help you make a selection.

Different Types of Hoarding for Construction Sites

1. Steel hoarding

Steel hoarding panels are preferred in locations where building will take place for a considerable amount of time since they are frequently designed and constructed with long-term outdoor use in mind. Additionally, they are reusable and easy to install and remove. Benefits of steel hoardings include:

  • Durable: Steel hoardings are highly durable. Steel hoarding is the ideal choice for long-term projects when damage to the hoarding is evident.
  • Eco-friendly: Steel hoarding is an economical choice for businesses since it is environmentally friendly. Because of its durability and the frequency with which it can be reused, you will not need to buy new ones any time soon.
  • Compatible with fences: They work well with fences such anti-climb fencing for added security. Burglary and vandalism events at construction sites happen often. Steel hoarding panels might be useful in this situation.

2. Timber Hoarding

As long as the timber is acquired ethically and conserved for future use, these types of hoarding boards are frequently seen as the greener choice. Additionally, it is a sturdy and robust material that can be securely fastened in place using tried-and-true techniques like post mounting or setting into concrete. Benefits of timber hoarding include:

  • Available in many colours: It is possible to have the timber hoarding panels customised with your company’s colours.
  • Can come with gates: Timber hoardings are an excellent form of access control. Thus, they can come with gate barriers to keep unauthorised individuals out.
  • Reusable: Companies may save time and money by using timber hoardings because of their reusable nature, which maximises the investment.
  • Eco-friendly: The negative environmental effect of a firm may be significantly reduced when lumber hoardings are ethically and sustainably obtained.

3. Concrete Hoarding

Hoarding for construction sites that is made of concrete is one of the most resilient solutions.

The majority of concrete barriers are reinforced, rendering them a good option for lengthy projects requiring robust barriers.Their interlocking mechanisms allow for rapid installation and removal too. Benefits of concrete hoardings include

  • Highly resilient: Each reinforced concrete barricade weighs more than two tonnes.Given their weight, concrete hoardings are tough to move by hand, which increases the security of your building site.
  • Weather resistant: Strong gusts have the potential to topple more fragile types of hoarding, whereas concrete hoardings are difficult to move. An efficient long-term fix is to use concrete hoarding in locations with more severe weather.
  • Durable: Concrete hoarding is incomparably durable and may be reused several times. It is also quite economical because the efficiency stays intact even after wear-and-tear of the hoarding boards.
  • Reusable: You can be sure that you can utilise concrete hoarding for a variety of tasks if you purchase it rather than hire it. Concrete slabs are always a great option if you want to hoard items that you can use repeatedly, barring any damage that prevents you from using them again.

Different Types Of Graphics for Construction Sites

1. Informational Graphics

Information on hoarding visuals may be used to promote advertising, involve the community, or just for fun. Contractors may include renderings of the project’s final appearance, inform the public of the design process, or describe the project’s purpose and the benefits it will bring to the neighbourhood.

Organisations have the chance to advertise their brand across an exceptionally large area of public space thanks to hoarding panels at construction sites. Additionally, contractors may lease the area to other parties and permit them to advertise their offerings there.

However, it is vital to keep in mind that local authorities frequently impose a variety of restrictions on content and design to make sure they blend in with the neighbourhood.

Benefits of Hoarding for Construction Sites

1. It Secures and Protects the Construction Site

One of the primary advantages of hoarding panels for construction sites is that it gives the area much-needed security which may assist in avoiding robbery and crime. Each and every construction company must take steps to prevent unauthorised individuals from visiting their site. Before beginning any construction work, this entails establishing a perimeter and putting in place the appropriate signage.

2. It Protects the Public

Hoarding boards have the notable benefit of shielding the general population from major harm by erecting barriers around dangers like:

  • Vehicles around the construction site.
  • Debris that might fall on the road.
  • Equipment used for construction purposes.
  • Stumbles and falls near pathways for pedestrians.
  • Dust and noise.
  • Other roadworks.

Hoarding Print Company ensures that the hoarding boards around your construction are installed effectively to completely enclose the area being built. We can collaborate with you to safeguard the public and prevent any financial damage brought on by massive compensation claims, regardless of how big or small the area is.

3. It is Cost-Effective type of Protection

Our hoardings may provide your construction company a cost-effective alternative, which is one of its best advantages. Due to the fact that our green signage can be recycled for further projects, our hoarding graphics enable you to lower protection and advertising expenses. Additionally, it is quite simple to install, so the process will be quick and economical.

4.Doubles up as a Form of Advertising

You may use construction hoarding to promote your business through advertising campaigns as well.

Hoarding Print Company will assist you in designing custom hoarding signage that will draw attention to your project while the site is being built. This can entail making visuals that display the completed job and advertise your construction firm.

Additionally, it is an excellent method of brand promotion. For a store opening, for instance, you might use printed hoarding boards with graphics to promote your company before the big launch.

Conclusion

Hoardings and graphics can be an effective way to advertise your brand while protecting yourselves as well as the public from unwanted harm. Hoarding Print Company provides high-value customised hoarding solutions at competitive prices for your brand. Contact us here today

Outdoor Media and Its Benefits for my Business!

No doubt that the current world scenario is influenced by online media and marketing. But,  the need for offline resources still exists. One of the most influential offline marketing resources are holding boards or panels. Classified under outdoor media, these are used widely by brands across the world to reach out to their potential audience.

Some may argue that outdoor media is not effective as its online counterparts. However, statistics have something else to say. As per Statista, the global out-of-the-home advertisement expenditure will reach 45 billion US dollars by 2024. But, it is not just about the expenditure. The outdoor advertisement also leads to significant results. As per stats, 26% of the customers have visited a website after viewing an outdoor advertisement.

These stats are enough to prove that out-of-the-home media has a lot of potential. Here in this article, we will analyse outdoor media and how businesses can use it to their maximum potential.

What is Outdoor Media?

Anything that is used for advertising a brand’s product or service outside the store can be classified under outdoor media. For example, If there is a movie ready to be released in a few days, the film production company can produce large hoarding signage or a banner of the film. This hoarding or banner can be mounted near the street lights, traffic lights or on a building to inform the users.

Other than that, a construction project owner can market his or her real estate project on the hoardings mounted around the construction area. The forms of outdoor media are not just limited to these embodiments; there are many more to discuss further.

Types of Outdoor Media

Here are some of the commonly used types of outdoor media!

  1. Large-format printed outdoor media: Billboards, bus stop posters, and banners.
  2. Transit outdoor media: Transit outdoor media includes fleet liveries, vehicle wraps and advertisements on this side of taxis, lorries, buses etc. One of the best advantages of transit order media is that your advertisement is not still in one place. The printed advertisement moves around the town or city and reaches out to more people as compared to a standing board.
  3. Site hoarding and building wraps: These are primarily seen around the construction sites or on the facades of the buildings. Their motive is to market the brand while also protecting passers-by from dust and debris.

How can a Business benefit from Outdoor Media?

There is not one but many ways in which businesses can benefit from outdoor media. Let’s take a look at the upsides of using hoarding boards, building wraps, and bus stop banners.

Extended and Unavoidable Exposure

It is true that social media can provide you with exposure to a wide set of audience. However, on Facebook and Instagram, users have the choice to skip the ad or scroll further. On the other hand, hoardings or building wraps mounted across the street cannot be moved as per a single person’s preference. Hence, each person who passes by is sure-fire to check it out at least once. As the size of these outdoor media elements is also large, they are best to create an impression.

Having brand hoarding mounted on a construction site or a building will help you market your brand 24/7. However, online marketing may only run your ad for a fixed time.

Can Provide Instant Sales

This might be a bit hard to believe. But, out-of-the-home advertising can bestow you with instant sales. As per statistics, 24% of the customers visit the store after seeing an out-of-home advertisement.

Hoarding boards and panels manufacturers like The Hoarding Printing Company can provide you with top-notch outdoor media to market a brand.

Differentiate the Brand

An out-of-the-box benefit that outdoor media provides you is to differentiate your brand. How? As per a study, 71% of people believe that billboard ads stand out from online ads. 55% of the people also stated that they were highly engaged by the ads.

Hence, if you are planning to market your brand, it is better to push some bucks into out-of-the-home marketing. Billboards, hoarding signage and other outdoor media are surefire to capture more attention span of the user than a smartphone screen.

Surges Recall Rate

With the hoarding mounted across the street, it is obvious that many users will walk or drive past multiple times a day. As they cannot skip the holding board ad, like the online Facebook ad, they are sure-fire to remember your brand after seeing the advertisements multiple times. To make it better, you can add top-end graphics to the hoarding boards and panels.

Affordable

Above all the other factors, companies try to figure out one thing at first, and that is the budget. As compared to other print media and online media, outdoor media like site hoarding boards, banners, and building wraps can be affordable in the long term. You can rent out a place for advertising at a lower rate compared to what you spend online.

An added benefit of this is that hoarding boards and banners can market a brand for a longer time. On the other hand, it can be tough to make yourself distinguishable on social media for a long time as there can be a lot of ads running simultaneously.

Conclusion

Therefore, outdoor media can be an effective way to market your brand today. Though you need to make some efforts online too, it will not be fair to discard outdoor media altogether. As many users tend to spend time outdoors, mounting some promotional hoarding signage or banners outside your store or on any building can turn out to be a smart move.

If you want to create cost-effective and highly engaging promotional hoarding boards and panels, The Hoarding Printing Company is the best choice for you.

Why Not use Graphics to Make Your Building Facade Part Of your Branding?

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  1. Why Use Graphics For Branding on Building Facade?
    1. Captures user’s attention instantly
    2. Wider reach
    3. Conveys more in less space
    4. Acts as a CTA
  2. How to Create the Best Graphics for the Building Facade?
    1. Factor in all the client’s requirement
    2. Check the location
    3. Be practical
    4. Follow the rules
  3. Conclusion

Branding is an essential part of a business. No matter if you are a construction company, an eCommerce business or a software development company, branding is an essential part of every business. If we talk about offline branding, one of the best ways to be in the eyes of the users is through hoarding boards or hoarding panels graphics.

Now, if your next move is to market your business using the facade of a building, you need to ensure that it has the right message. Moreover, it is also critical to include some of the best graphics to lure users. Though you may have a lot of ideas regarding the graphics, there are some crucial factors that need to be analysed while designing them.

In terms of business, there is no one size fits all scenario. Based on the type of business you have, you need to pay attention to every minor detail. Here in this comprehensive article, we will discuss some of the crucial aspects of an awesome hoarding signage or graphic for a building facade.

Why Use Graphics for Branding on Building Facades?

No matter if it is online or offline, visual content is one of the most entertaining contents for the audience. As per statistics, original graphics, like infographics and illustrations, are the top-rated visual content as of 2021.

Moreover, 70% of the companies that invest in marketing prefer to have visual marketing strategies.

Here are some reasons to include graphics on hoarding boards or brickwork for branding!

1. Captures user’s Attention instantly

One of the primary reasons to add graphics to building facades is the potential to capture user attention. Unlike textual content, visual graphics can be a potential magnet for the audience.

On top of that, if you use the right colour scheme, your ad will be a lead conversion. For instance, if you are a food business, using the red and yellow colour scheme can get you maximum customers.

2. Wider Reach

With hoarding boards featuring graphics on the facade of the building, you can market your brand to a wide set of audience. Unlike newspaper ads and pamphlets, more people are sure-fire to notice the ad.

3. Conveys more in Less Space

Unlike textual content that can cover a lot of space on the hoarding board, a well-made graphic can convey a lot more. For example, if you want to market your upcoming real estate project with a pool, you can use an image rather than writing long statements.

Besides marketing effectively, you can also save a lot of space on hoarding.

4. Acts as a CTA

If a hoarding board has an email address or a website address for the customer, they may not care to visit or check it out. However, if you include a picture of a QR code on the building facade, the audience is most likely to scan it and go to your website. Hence, boosting the website traffic and, subsequently, the leads.

These are some of the prime reasons for using graphics for branding on a building facade.

How to Create the Best Graphics for the Building Facade?

Now that we know the benefits of using graphics. Let’s see how graphics can be created to make an impact on the audience.

1. Factor in All The Client’s Requirements

Based on the type of client, the requirements may vary in terms of visual content and tone of voice. For example, the tone of the voice and visual graphics for a fast food restaurant may vary significantly from that of a real estate business.

Therefore, you need to provide us with pictures and logos that need to be included in the graphics. Moreover, also provide us with some branding content that you previously used.

This will help you get better graphics that align with the brand. When it comes down to the tone of voice, the client will get an idea about it from the documents supplied by you. Carefully convey to the client whether to use formal language, humour or feature a high-end tone while designing the graphics.

2. Check the Location

Before creating any graphics, do visit the location where the hoarding boards will be placed.  It will provide you with an idea of how to create the graphics. For example, if the location has a minimal audience and is beside the road, go for high-quality images and bolder and larger text so that it can be seen from a distance by the passers-by in the car.

Moreover, also take the surroundings into account. It will help you decide on the colour scheme and ensure that the hoarding boards fit aesthetically with the environment.

3. Be Practical

Being practical is the key to creating top-end hoarding signage graphics for the building facades. Make sure that you pay close attention to the dimensions of the graphics. On top of that, also check if the graphics will fit properly if any changes in sizes and dimensions are made in the future.

Most importantly, carefully check all the requirements after each and every modification made by the client.

4. Follow the Rules

While you design the graphics, it is necessary to consult the local authorities for the rules and regulations. You see, there are some rules and regulations regarding what can be featured on the graphics and what cannot be.

To ensure that your hard work and money do not go to waste, request the client and the local authorities for approval. Once the design is approved, you can freely use it on the building facade for branding.

Conclusion

Adding graphics to the building facade for branding can be a brilliant idea. However, you need to ensure that the graphic fits well in the environment and is appropriate as per the brand requirement and the local authority. While designing the graphics, you need to ensure that they are attractive and are as per brand requirements.

As a brand, if you need super interactive hoarding graphics for your building facade, the Hoarding Printing Company can help you significantly. They can produce immersive and attractive graphics for upcoming branding sessions.

What Makes an Effective Hoarding? Everything you need to Know

If you have strolled across the town or nearby your work address, you must have seen some large boards saying, “your new home is here,” or something like that. It could also be an advertisement for a vehicle or a movie. These huge boards or panels are hoardings used by firms and advertisers to market their products and services.

However, they are not just limited to marketing. These hoarding panels are used to mask the construction site’s happenings. Besides that, they are also useful in safeguarding the public from potential injuries due to construction activities.

Now, no matter what material is used in making the hoarding boards, they will surely fulfil the safety and masking functionality. But, the graphics and textual content need to be planned and printed properly.

Let’s move ahead and see what goes behind effective hoarding signage!

What Are the Various Types Of Hoarding Panels?

Before we dive into the part where you learn how to keep the users glued to the hoarding graphics, let’s have a brief look at the types of hoarding panels!Hoarding panels or boards can be segregated based on the type of material and purpose!

Type of material

Concrete: Ideal for installing interlocking systems and cost-effective

Timber: A green and sustainable option.

Steel: Ideal for long-term use and easy to install.

Purpose

Advertisement: Market your business or lease it to a third party for advertising.

Informational: Add quality to your ad by adding information like project completion date, number of apartments, distance from nearby places, etc.

Audience Engagement: Artists and branding partners can display artwork to engage the users while on the run.

What Goes Into Effective Hoarding?

Well, one of the core objectives behind hoarding boards is marketing. However, capturing and sustaining user attention takes a lot of work. As per stats, the average human attention span is 8 seconds. Hence, for marketers, there are only eight seconds to leave an impression on the user. Moreover, the initial seconds are the critical ones.

They are the ones where you grab the attention and make the most of it. In the case of a hoarding panel, you must design it to capture user attention immediately. Here are some key aspects that go into an immersive, effective, and magnetic hoarding!

Uniqueness

If you see the Amazon logo, you can easily distinguish it from the others, right? Why? The answer is the uniqueness of the logo. Similarly, when you are planning the graphic for the hoarding signage, make sure that you add the element that makes you different from the others.

For example, if you are a builder and making a graphic for hoarding panels, you can add the details or USPs of your project. You can write, “dedicated pool and parking facility”, or “10 minutes ride from the airport”. These specific details can make the audience come to you swiftly.

Clarity

It is obvious that very few people in public will provide undivided attention to the hoarding placed by you on the street. Moreover, people in cars and other vehicles driving nearby will have only a few seconds to capture a glimpse of it. Hence, it is crucial to make the message on the hoarding signage as clear as possible.

Here are some tips to make the message on the hoarding panels clear and readable!

  • Use a larger text font for the key message that is visible from a distance.
  • Use complementing colours with respect to the surrounding. Avoid colours that form a camouflage or just disappear into the background.
  • Make sure that the visual elements of the graphics are distributed properly without clutter.

Digestible

Let’s break down the most crucial part. If you are reading this, you must have got an idea about the content under this subheading from the subheading itself. You see, the subheading was enough to explain what was coming. The same is the case with effective hoarding signage.

If hoarding boards have more space, it doesn’t mean that you have to put project details and graphics in every corner. Keep most part of the hoarding panels empty and only add relevant details that are quick to grasp. Making the hoarding crowded may be ideal for those who are on foot but not for those who are in fast-moving vehicles.

Keeping the information to the minimum and relevant makes it easily digestible and market your business.

Catchy Images

What is the first thing that captures your attention when you look at signage or an ad panel? Most of you would say an image or a picture. As an image can capture the attention of the audience quickly, it will be best if you can add images to the hoarding rather than textual content.

You see, written content can be a bit difficult to read and comprehend quickly. But, an image can speak to the audience much faster. For example, if you are advertising an apartment with a pool, you can add an image of the same to the hoarding rather than writing it on the hoarding board. A properly created graphic image is easier to remember than textual content.

Use Proper Lighting

Keeping all the above aspects in mind will keep your hoarding boards highly effective during the day. But what about at night? Your audience stays out for long after dark. To ensure that the hoarding boards and panels are successful at delivering your brand message after dark, use proper lighting to illuminate the hoarding boards.

You can also consider using digital signage if your budget allows it. Backlit hoarding panel are most commonly used for lighting.

Conclusion

In the end, creating a brand-focused hoarding is an easy task but needs to be done carefully while factoring in all the necessary aspects. Whether you are marketing your building business, a beauty product, or a vehicle, keep it crisp, concise, clean, and digestible.

If you need top-quality hoarding boards or panels, you can get in touch with the Hoarding Print Company!

The Benefits of Improvement In Large-Format Printing

While strolling back from work or on a random walk on a Sunday evening, we all have seen large hoarding boards and panels. These boards are primarily used for marketing the products or masking the happenings at a construction site. One might see these large hoarding panels and admire their beauty. But very few of us think about how they have been made.

These large construction hoarding boards have been in use since the 20th century. Since then, these panels have seen remarkable improvements that have yielded supreme benefits. The improvements in these large-format hoarding boards have been in all aspects, whether it is their ink, size, substrate, etc.

So, what are these improvements and what are their benefits? Let’s read ahead and find out!

What is Large-Format Printing

For those of you who don’t know, large-format printing refers to printing large graphics onto large rolls of paper or some other material. Unlike standard printing, large-format printing uses larger printers. Large-format printers can be 18 to 100 inches wide.

Large-format printing is used to market products by brands on hoarding panels, vehicles, building walls, and other display areas.

How has Large-Format Printing Advanced?

With time, everything changes. But, the large-format printing industry has changed for the better. A plethora of innovative advancements has happened over the past 50 years. Let’s uncover them and their respective benefits.

Aligning Towards the Health of the Planet

Whether it is beauty, retail, electronics, or any other brand, all of them are working towards the eco-friendly goal. If we talk about large-format printing, it has also witnessed some changes that brands are adopting towards environmental safety.

Eco-friendly is not just a tag that companies use to capture an audience or build a repo. Being an eco-friendly company is slowly becoming a criterion for surviving in the market. As per a report, Gen Zs preference to shop for sustainable products has increased by 25% in the last two years. Moreover, the customers of generations like the Baby Boomers, Gen Zs, and Millenials are willing to spend more on sustainable products.

The key point to grab here is that eco-friendly products are the key to business sustainability. Large-format printing companies are using innovative supplies like

Eco-Friendly Inks
  • UV Ink
  • Algae Ink
  • Soy-based Ink

Unlike solvent-based inks, these inks are environment friendly and help in reducing carbon footprints.

Tension Fabric Frames

Tension fabric frames are made from fabric that has graphics printed on them. This fabric is then stretched and attached to the aluminium frame.

This entire setup uses zero paper and very less usage of plastic which makes it eco-friendly.

Recyclable Substrate Substrate is the material on which the printing is done. Unlike traditional materials like plastic and paper, fabrics are used.

Recycled products are not just an improved version of the previous products. They can also be new products altogether.

Cutting-Edge and Long-Life Products

Other than keeping environmental safety in mind, large-format printing brands are also leveraging the latest technologies to provide an awesome experience to customers.

Unlike traditional products that used fugitive inks, hoarding boards or panels today are made from UV lightfast ink that stays for a longer time without fading or losing colours. These boards look new even after years, as if they were printed yesterday.

On top of using these inks, firms like Hoarding Printing Company also use advanced printing machines like UV-flatbed printers, solvent-based printers, latex printers, and other large interior printers. Brands also use colour management software to deliver cutting-edge final products.

Faster Output

As demand for hoarding boards and panels has increased, customers want their orders to be delivered faster. Fortunately, the advent of wireless technology and top-end, IoT-backed printing devices have made it possible.

Unlike traditional systems where workers had to stay on board to get the task done, today’s smart systems are automated and can do the job quickly and then update you when done. As a worker, operating these wireless printers can be a breeze as they can be commanded through some handy smart devices. If required, they can also be controlled remotely.

In short, with the advent of technology, the large-format printing industry has benefited a lot and has grown remarkably. Moreover, the use of eco-friendly materials for hoardings has made it more favourable.

What are the Benefits of Large-format Printing?

Though there are various types of printing available, large-format printing has a special look and feel. Here are some of the prime benefits of large-format printing that have come with improvement over the years.

High-impact Marketing

Those of you who have seen an advertisement on large hoarding signage might remember what it was about, right? Well, the core benefit of large-scale printing is this only. It leaves a longer impression of a product on a person’s mind.

Moreover, unlike small boards, big hoarding panels mounted near the traffic signals can be seen by more people. So, if you are a new brand, large-format printed hoardings are perfect for brand awareness.

Durable

Modern-day large-format hoarding boards are made from eco-friendly, durable materials like aluminium, fabric, etc. As these materials do not get damaged quickly, you can use them for an extended period of time. The durability feature comes in handy when these large graphics boards are transferred across locations.

Sustainability

As listed above, brands are moving towards eco-friendly solutions. Therefore, the use of eco-friendly materials ensures less carbon footprint and more possibilities for recyclability.

On-Demand printing

Traditional offset printing is always done in bulk which leaves a lot of surpluses that end up in waste. On the other hand, large-format printing uses the same technique as digital printers, which is faster and can be done on demand. An additional pro of large-format printing here is that you don’t have to care about any wastage.

Conclusion

Large-format printing is an awesome way to ensure that your new product is seen by everyone. Moreover, as they bestow brands with numerous benefits, you are surefire to achieve your business goals.

If you are looking for an experienced large-format hoarding boards manufacturer, you can get in touch with the Hoarding Printing Company.

Pushing Boundaries with Hoarding Design and Printing!

Hoardings are an excellent way to market a business and simultaneously mask the happenings of a construction site. They can safeguard passers-by from dust and falling debris at a construction site while also marketing your building project. However, hoardings are not just limited to this.

They are also useful for promoting content through ads. One can use hoarding for retail and events too. If you are marketing your business at a construction site or at any other place, you need a hoarding that is unique and catches user attention quickly.

We at Hoarding Print Company have the perfect expertise to deliver the best hoarding boards for your business promotional campaign.

What Makes Hoarding Print Company Different?

Hoarding panels have a lot of applications, and you can get them designed from anywhere. So, why us?

There are some key USPs that make Hoarding Print Company push boundaries with printing designs, graphics, and more.

Wide Range of Services

The number one reason the Hoarding Print Company is the best is the services.  We offer numerous hoarding boards and panel services. Our services include

Type Description
Dibond Printing (Aluminium Composite Board These types of hoarding boards have a high-quality, vivid graphics design that is durable as well as lightweight. They also have a long life as they are UV-resistant.
Economy Hoarding Panels Though these hoarding panels provide your campaign with an awesome look, the ability to self-extinguish makes them unique. They are fire-resistant and weather-resistant too
Property Boards Property boards are the ones on which the graphics are printed directly. There is no film or cover placed on them. These boards are also fire-resistant and have EN 13501-1:2007 Class D fire performance.
Hoarding Graphics Graphics are what make hoarding boards memorable. Our experts produce the most immersive graphics for your ad campaign.
Hoarding Lighting On top of producing superior-quality hoarding boards and panels, we also ensure that your hoarding entertains the users after dark. Hence, we provide hoarding lighting solutions to our clients..

Bespoke Hoarding Boards Sizes

We understand that every business has its unique and dedicated requirements. Hence, we offer bespoke and on-demand sizes in hoarding boards and panels. No matter which size fits your advertising needs, inform us about your requirements, and we will make it for you.

Some of the standard sizes of hoarding boards are 2440mm by 1220mm and 3000mm by 1500mm.

State-of-the-Art Finishing Options

As the hoarding boards are meant to stay outdoors and collect dust and moisture, we ensure that they do not get damaged due to that. Therefore, Hoarding Print Company provides some great finishing options.

We provide site hoardings boards with matt and gloss finishing. Other than this, we also provide graffiti finishing or lamination. To get the special graffiti finished on your hoarding boards, you need to talk to our team and get a quotation.

Durable Material

The key thing that distinguishes hoarding is its material. We use some of the most durable materials in the industry to ensure that the hoarding boards or panels ordered by you stay for long.

We use a 3mm aluminium composite panel, 5mm PVC foam board, 4mm Correx, and 5mm Foamex to make the hoarding stable and robust.

Fire-Resistant Hoarding Panels

When you check the products on our website, you will see that most of our hoarding products are fire-resistant. It means that in case any minor fire hazard happens at your construction site, the hoarding panels will not be affected by it.

The products or hoarding signage made by our chief and adept professionals have the EN 13501-1:2007 Class D fire rating.

UV-Resistant Panels

This is one of the major USPs of our hoarding panels. The hoarding panels produced by Hoarding Print Company are UV-resistant, which means that they can easily sustain themselves in the scorching heat of the sun for an extended period.

These panels will not fade easily, which means that you obtain the best value out of them.

All the above-described factors help Hoarding Print Company in pushing boundaries with hoarding design and printing. We make sure that we bestow the best of the best in the industry to you.

What are the Potential Marketing Possibilities via Hoarding Boards?

Before we unlock some of the unique ways via which you can master marketing using hoarding and get hundreds of prospects, let’s take a look at the benefits of hoarding!

  1. Hoarding panels or boards can keep the dust and debris confined to the area of construction. This ensures the safety of the people passing by the site.
  2. Hoarding signage keeps the project under wraps so that none of the details is revealed to the people before completion.
  3. The use of hoarding boards is the maximum in marketing and advertising. You can either market your own project, or you can also lease the hoarding to some third party.
  4. Hoarding boards and panels can be used for wayfinding at a location that is hosting an event.

Best Ways to Promote Using Hoarding Boards

We are not just limited to offering you hoarding panels and boards; we can also help you guide how to market well with hoarding boards!

  1. If you have seen QR codes, you can use one to offer a better experience to your audience via the hoarding boards. Let them scan the QR code and take a virtual tour of the property.
  2. Showcase the images of the project on a digital signage board and add a link to the official website of the company.
  3. Provide information about the project and its future plans.

Conclusion

In a nutshell, Hoarding Print Company has everything that it takes to provide its prospects with the best experience. We make hoarding boards out of the best materials that stay functional for a longer time. Hence, pushing boundaries with hoarding design and printing.