Benefits Of Choosing Printed Hoardings For Your Construction Project

Property Boards

Construction site hoardings are a staple at new building sites, buildings that are being renovated and refurbishing retail spaces. These temporary walls are put around sites to protect and shield passersby from all potentially hazardous activities. However, the benefits of hoardings extend beyond their protective application. Printed site hoardings can innovatively make plain hoardings lively. Construction companies and businesses often utilise these spaces to communicate effectively with potential customers.

So these printed panels can serve various purposes, and there are several reasons to consider them for your project. Here are a few noteworthy ones.

Use Site Hoarding as a Platform for Advertising

Hoarding graphics are one of the most impactful platforms for outdoor advertising. Since construction sites are areas of heavy public footfall, these printed hoardings offer an exciting opportunity for brands to interact with the local community. They are a great way to enhance brand recognition, along with transforming plain, dull hoardings into a far more engaging talking point.

Construction companies need to install these hoardings for legal reasons. So they are ready-made advertising spaces, unlike billboard spaces, which you shall purchase independently at significant costs. As a result, these branding panels are also pretty cost-effective, making them a lucrative option for brands to register themselves in people’s minds. Failing to capitalise on them is like missing an opportunity to make the most of your revenue and acquire potential customers. So utilising hoarding graphics as an advertising platform lets you portray your brand image to the public in a bespoke manner.

Retain a Professional Brand Image

Though hoardings are an effective way to cover up the unpleasant appearance of a construction site, plain wooden hoardings themselves look dull and unappealing. This is especially true when they have endured significant wear and tear. So printing will not only cover up any imperfections but also help maintain a professional look of your project and brand in people’s eyes.

Moreover, an elegant graphic adds incredibly to how professional your brand image looks.  A visually pleasing banner, in a way, portrays your brand as more authentic. Thus, you can utilise these advertising hoardings to establish and retain a clear and professional brand identity.

Stimulate Interest and Raise Community Engagement

Loud and unsightly construction sites can sometimes become a source of irritation for the local community. Though this entirely depends on the location of your project, you cannot rule out the possibility of coming across some opposition from the general public. This is where hoarding graphics can prove to be instrumental in minimising such unwanted responses, particularly if they depict bespoke images that stimulate interest in the local community. You can also utilise these hoardings to give a sneak preview of your project, graphically depicting how it will look on completion. This helps in putting the community at ease as they will know that the finished results will be a welcome addition to the area.

Moreover, utilising hoarding graphic design involving local figures can sometimes raise community engagement. For instance, you can make the community feel more included by including logos and symbols associated with the area or by featuring images created by the locals. You can also install hoarding graphics with specialist cladding, which are known to repel graffiti. Such panels can serve the dual purpose of maintaining the cleanliness of the locality and drawing public interest.

Some Tips for Effective Constructive Hoarding Signs

Exercise Creativity

Gone are the days when construction site hoardings used to be plain temporary walls with the occasional posters on them.

Today, they are works of art. To make your graphics more memorable, you need to be as creative as possible. Create a hoarding graphic with a hugely impactful design that the community won’t soon forget.

Utilise Your Space to the Maximum

Construction hoardings are often pretty big. It won’t be wrong to consider them as one of the largest forms of signage out there. So it’s only logical to take maximum advantage of the size and make the most of the available space.

Let Your Branding be Consistent

A construction site hoarding is not only an ideal way to introduce your brand to people and make a lasting first impression but also a great way to further promote your brand. So if you already have an existing brand, grab this opportunity with both hands to promote it further.

Keep it Short

Let your messaging be short and large. This way, people can understand it easily from a distance and also if they are passing by in a vehicle. A legible and short message is more effective in reaching a larger audience.

Choose Us for Your Printed Site Hoarding

Now that we have established the benefits of choosing printed hoardings for your construction project, you might want to consider utilising them to promote your brand. So you might need a print partner for its most effective execution.

At Hoarding Printing Company, we offer a range of comprehensive hoarding design printing services. Utilising our expertise and the latest printing technology, we can help you create perfect hoarding graphics that you can be proud of. For any inquiries, contact us today.

Branding Panels on Construction Sites

Branding Panels

The hoarding boards installed on construction sites serve the dual purpose of covering the unsightly appearance of the site and acting as a medium for brands to communicate with the local community. These branding panels are a fantastic tool for advertising products and services at construction sites as they are generally exposed to a substantial volume of traffic, both on vehicles and on foot. This is the reason they are so much in trend.

In this article, we will cover some of the vital facets of branding panels. This will include everything from their advantages to their most efficient usage.

Reasons behind the Popularity of Hoarding Boards at Construction Sites

Construction can be listed among the busiest industries today. New constructions, renovations, redesigning and other related works are in full swing all around the world. This makes construction sites one of the most potent sites for brands to advertise their brands and services.

Large companies have become keen on running campaigns focused on brand awareness. They seek to grab every opportunity to enhance their brand image in public. As a result, they frequently resort to spaces like construction site hoardings to create brand awareness among the locals or to advertise their products.

Moreover, some contractors even use the branding panels at the site of a particular project to market it, as well as communicate information such as:

  • The type of project being developed at the site
  • The tentative date of completion
  • Design layout and images of the project after completion

Top Benefits of Using Branding Panels

The advantages of utilising branding panels at construction sites are numerous. Some of the most notable are presented below.

It Urges Potential Customers to Try Out the Brand

A well-thought-out and well-designed hoarding board at a busy construction site can attract many eyeballs. Almost every passerby is likely to glance at it. Unlike advertisements in other media, they can hardly avoid the ad.

If the design and the message are catchy or intriguing enough, the ad will most likely get stuck in the minds of consumers. This builds an image of the product in their memories, which can potentially lead them to give it a try.

Construction Hoardings Are Relatively Cost-effective

When you compare the cost of outdoor advertising with other mediums such as newspapers, television, etc., it is considerably lesser. Its impact, however, is higher more often than not. The higher brand recall value of the physical nature of the advertisement is the reason behind it.

It Can Drive Referrals from Other Companies

Several people and clients visit the site of construction regularly. These people will engage with your brand advertisement frequently enough to become curious and interested. This might lead them to refer your product or service to potential customers if it doesn’t pertain to themselves. Eventually, this leads to you getting more business.

It Shields the Public from Potential Accidents and Hazards

Branding panels and hoardings are more than just efficient mediums of advertising. They serve another practical purpose as well. Since construction sites are potentially hazardous for people passing by the site, these panels and hoardings protect them from any possible mishaps or accidents.

Moreover, they are useful for covering up the unappealing appearance of a construction site that hardly anyone wants to see. They also minimise dust and noise pollution that often annoys the neighbours.

Different Ways to Brand Your Construction Site

Construction sites are suitable for a variety of printing products. From standard hoarding boards to aluminium composite board, you have numerous options to choose from. Here are some of the most popular panel printing methods you can utilise at a construction site.

Hoarding Boards

You will find hoarding boards at almost every construction site, making them the most traditional choice of brands for advertising their products and services. Their primary advantages include reasonable cost, great visibility and protection of valuable equipment inside the site.

Environmentally Favourable Hoardings

These are the modern form of traditional hoardings that, as the name suggests, are more environmentally friendly. They are typically made of PVC panels that are easy to install and reusable. As a result, they become a better alternative to traditional hoardings that are not as easy to install and cannot be reused.

Fencing and Barriers

Construction companies and contractors use a temporary fence to enclose the perimeters of their sites. Most of these sites are substantially large and thus require equally large fencing. As a result, branding the fence to highlight any information proves to be quite effective. Advertisements on these fences can catch the attention of people from a considerable distance.

Equipment Branding

It is a staple practice for marketers to utilise every inch of space available for brand advertisement. They accomplish this on construction sites through equipment branding. Construction companies use the same machines and equipment for more than one site as they move them from one site to the other. So when you brand the machines, your brand name is bound to spread across different communities, reaching a larger audience.

How We Can Help

We saw how you can convert passersby into customers using branding panels at construction sites. They are also useful in registering your brand name in the minds of the people in the surrounding community. As a brand, you might want to consider a printing company that can help you create a hoarding board design that can attract anyone to you. At Hoarding Printing Company, we can certainly help you with that, harnessing our expertise and experience in creating all types of construction hoarding and print. To enquire, get in touch with us today.

Can Hoarding Graphics be Environmentally Friendly?

Hoarding graphics

Today, most businesses, regardless of their industry, are concerned about the impact they have on the environment. It wouldn’t be an overstatement to say that it has become one of their top priorities. It has become even more crucial for a sector like construction, whose environmental impact is pretty significant.

One of the fundamental elements of almost every building site is hoardings. But one aspect of this process is often overlooked – the graphics. Hoarding graphics are very useful for construction companies and contractors to advertise their business, communicate with the surrounding community and inform them about a particular project. But how much do they contribute to the project’s overall environmental impact? How can businesses control and minimise it?

This is Important!

First of all, the construction industry is and has been one of the largest contributors to environmental harm and emissions. The client and consumer have also never been more conscious of their contribution to it. This puts a lot of pressure on the construction industry to change its ways.

It is already established that hoarding graphics is a very useful medium to spread the positive word. Construction companies readily use them to exhibit how they are taking proactive steps towards a sustainable future with a project and in general.

But one thing the contractors need to be aware of is that the large format printing industry can also impact the environment adversely. So they need to consider purchasing hoarding graphics produced in a conscious manner. The good thing is that, in recent times, encouraging advancements have been made in this area. However, construction companies need to keep themselves educated when they make an order.

How Hoarding Graphics Can be Environmentally Friendly

The recent advancements in technology have let considerate print suppliers embrace or devise new, more environmentally friendly practices. There are three key stages of the hoarding graphics process, wherein the suppliers can effectively lessen the impact, and it is important for you to understand and discuss with them how.

Printing and Production

The first and usually the most important factor that dictates if a set of hoarding graphics can be considered ‘less impactful’ is their printing and production. The first thing you should discuss with your print suppliers is the inks they use. They can start by avoiding the use of traditional solvent-based inks. Moreover, you can also inquire about the machinery they use and their print-floor practices to ensure that your suppliers are producing your graphics more sustainably.

Transportation

Transportation is another important factor in determining the sustainability of a project. You should check with your suppliers if they acknowledge this and employ ways to minimise vehicular emissions. They can execute this by effective planning of transportation. They can also manage this by using sturdy materials that don’t require replacing during construction.

Removal and End of Life

Contractors and even print suppliers often neglect this stage of the process. But they should understand that its contribution to the environmental impact of the overall project of printing hoarding graphics is substantial. You shall ensure that the suppliers have put the necessary processes in place to minimise the impact after the disposal of the graphics. If they don’t, the printed material often ends up in landfills. This offsets all other potentially positive actions they have taken. They should ensure that the graphics are not simply thrown away after the removal, and arrange for sending them for recycling or processing for energy recovery.

Things Construction Companies Can Do

We saw how hoarding lighting graphics can be produced, installed and removed in more environmentally mindful ways when the suppliers follow the right procedures. But what about the construction companies and contractors? How do they ensure their own hoarding graphics follow these processes?

The answer to these questions is that they need to be aware of how their print service provider works. They need to have clear discussions with their printers about how they need them to take the necessary actions to minimise the environmental impact of their individual project along with the business as a whole.

Many printing companies are now prioritising these issues and providing you with the necessary information and reassurance. The Hoarding Printing Company is one such example.

Take a Step in the Right Direction

It is a fact that industries like construction and print cannot yet confidently say that they are completely environmentally friendly. However, efforts are being made, and constructive steps are being taken. Many businesses in these industries are proactively approaching projects that are more sustainable.

So if you are a construction company or a contractor looking to utilise hoarding graphics to your advantage, albeit in a more environmentally conscious manner, you need to choose the right printer. Working with a print supplier that can reassure you that the graphics you would purchase will be produced, installed and removed using the most sustainable methods and technology will be a step in the right direction. This is extremely important if you are trying to approach your entire construction process in a transparent and honest manner.

At Hoarding Printing Company, we can help you take this step. Our dedicated project managers will be more than happy to discuss your needs for construction hoarding graphics. You just either need to fill in our contact form, and our team will get in touch with you as soon as possible, or give us a call directly.

How to Make the Most of Your Printed Site Hoardings?

Printed Site Hoardings

Construction site hoardings are one of the numerous things on the to-do list of a contractor or a site manager of a construction site. However, installing them is more than just a legal requirement. They offer a unique opportunity to serve as a medium for effective and impactful outdoor advertising.

Almost all construction sites utilise printed site hoardings. However, construction companies can consider several points to make the most of their hoarding graphics. Here are some of our most effective tips.

Know the Exact Purpose of Your Printed Site Hoardings

This is a critical first step to pinpointing the exact purpose of your hoarding designs. It is surprisingly easy for developers to overlook this step. Many use the site hoardings for their own simple branding or partner brands/businesses. While this can be a favourable practice, hoardings can benefit you a lot if you use them correctly. So it is crucial to understand what you want to achieve with your graphics.

You can start by meeting and discussing the main goals of your printed site hoardings with your stakeholders. Together, you can understand your target audience whom you are trying to reach. In this case, it is the local demographics who are most likely to consume your graphics. This should be at the foundation of your design and messaging strategy.

As well as your target demographics, it is also vital to understand the message you want to communicate to them. Straightforward branding is never a bad idea. However, you should also look to explore other options like specific messages, promotions or any other beneficial communication.

Consider Hiring a Talented Graphic Designer

Onboarding a talented graphic designer always benefits your projects. They play a crucial role in communicating your message in the most impactful and effective way possible. While hiring one in-house is often better, you can also consider outsourcing your graphics need. However, you’ll need to ensure that the designer you’re outsourcing to well-versed in drafting for large-format printing.

Another essential factor you should remember is to consult your designer or print partner regarding the design specifications if you’re unsure about them. The next step after deciding upon the right fit involves putting together an optimal brief. You should ensure that it conveys the desired message and information in the best possible manner.

Once you have a fantastic designer on board, you’ll also need to adopt a more collaborative approach towards your designs. This is because your designer, a professional in the field, is likely to know better about the kind of designs, colours and messaging that will be more impactful. So it is usually beneficial to be willing to adapt based on their feedback when they suggest any changes. Such a flexible approach will help you create designs, which are fresh, creative and impactful.

Keep Your Local Environment in Mind

We have already discussed how important it is to understand your target demographics. Your entire hoarding design needs to be based on it. You want to communicate a message to the local community, but if it is irrelevant, there is no point in forcing it upon them.

To put things in perspective, there are several ways to effectively communicate with the local demographic. For instance, if your project has a local or cultural significance, it is worth incorporating it into your hoarding lighting design. In another instance, it is a fact that a construction site can often cause some intrusion into the local area. So you can use the site hoardings to help the local community understand the eventual benefits of this temporary inconvenience by communicating the vision and scope of the project.

Be Up-to-date With Rules and Requirements

Hoarding graphics, just like any other aspect of a construction project, must conform to a predefined set of rules, regulations and requirements. The physical, as well as visual design of the hoardings, must follow them. So you’ll need to get to grips with how they apply to your project. You must also consult with relevant parties regarding these rules and regulations, as they can differ between local authorities.

When setting up a construction site hoarding in the UK, some common rules and regulations apply. You must ensure that your hoarding design complies with them. Sometimes there are restrictions on the nature of brand advertising on the hoardings as well. For instance, an eight-foot print of your logo might be ideal for everyone to see within a radius of a few kilometres. However, some authorities might not even approve of that.

Partner With a Trusted Print Supplier

To make the most of your hoarding graphic project, only printing and installing your graphics are not enough. You need to ensure that you have access to all the necessary materials and information to get the best results. A decent print supplier can help with this at every stage of your project. They may assist you in opting for a particular type of panel that is more suitable for your project or even an installation consideration you are unaware of.

An expert printing firm can make a huge difference to the final result of your hoarding graphics. They can help you with understanding the brief and physical environment of the project, along with predicting any potential challenges. They can also prevent the need for costly replacements due to incorrect materials, along with providing you with impressive printing solutions that are vibrant, bold and impactful. Your print supplier can make the installation process more seamless by offering you services such as site surveys and more.

Wrapping Up

The general suggestions we provided above are useful in maximising the potential of your hoardings, even though every print project is unique and the requirements differ. When the purpose, process and planning are clear, it makes all the difference. You can uplift your project to be memorable and impactful rather than just effective by exploring the broader potential of your graphics.

Hoarding Printing Company has been executing dynamic printed site hoardings for long enough to earn the trust of numerous construction companies. We can help you with your hoarding graphics as well. Just get in touch with us, and our dedicated team will be more than ready to discuss your needs.

The Positive Impact of Printed Hoarding

Apart from the physical protection from hazards, construction site hoardings also offer an aesthetic break from the surroundings. A simple nondescript site is transformed into a spectacular piece of art and advertising by using attractive printed boards or advertisements.

Branding and Awareness

Hoardings provide a significant boost to your brand awareness. You can convert any construction site into a massive advertisement for your business by implementing creative and bright graphics. Hoarding can become the centre of attention and spread your message across various target audiences.

Take, for instance, an advertisement hoarding announcing the opening of your latest store on the perimeter fence of a construction site at the centre of the business centre is put up. Think of the number of views the hoarding board will garner. The awareness and memorability will increase manifold.

Businesses thrive on visibility, and a hoarding board assures you to reach a wide range of audiences in one go.

Local Business Advertising

Local businesses gain a lot of mileage and prominence when advertising on local construction hoarding boards.

Yes, several digital display boards in cities throw the limelight on local businesses.

But these digital billboards are expensive and almost always fully pre-booked. Moreover, out of home advertising isn’t going to impact local enterprises too much.

When you take construction hoardings, for instance, they are displayed for almost the entire duration of the construction – for months on end. They are always on display – 24/7. Besides, hoardings boards are a much-less one-time investment even if printed using top-notch quality graphics and inks.

Complimenting the Community

Construction hoarding boards need not always be centred on advertising for businesses. Hoarding can complement the environment and the community. Hoardings can impact the appeal of the local area if you make use of creative designs.

As a final word, printed hoarding printing boards can transform your construction site into a marketing medium for small to large businesses alike. Although hoardings need to be examined regularly to verify their safety and integrity, most modern companies that provide hoarding boards provide a complete safety and maintenance package.

Hiring the right hoarding printing company makes all the difference between an advertisement that draws attention to one that fails to impress. Contact our experts to get a customised and excellently printed hoarding board for your business. Make a lasting impression on your audiences with our UV-resistant, water-proof and anti-graffiti lamination hoarding boards.

Why Construction Site Hoarding are Becoming Immensely Popular?

Have you noticed, the advertisement hoardings you view while driving your car often leave an imprint in your mind? Well, that is the power of creative advertising. It is a terrific way to advertise your product and spread brand awareness.

The use of billboards isn’t new to the world. However, the way these printed hoardings are utilised to showcase innovative advertisements has changed over the years. Now, printed advertisements are not only a thing for billboards but are frequently seen on tall buildings, open spaces, and even construction sites.

Why are Construction Site Hoarding Panels Trends Creating a Buzz?

Building hoarding panel trends are seeing a huge spike in 2021, and why not. They are one of the best mediums to advertise brands and achieve adequate results. Some of the reasons that make construction hoarding a great asset for marketing are as follows:

They Can be Viewed from a Distance

The fundamental advantage of construction site hoarding is its visibility. Unlike any other form of marketing, these hoardings can create a great impact on the viewer’s mind due to the enormity of their size.

Whether you are passing the building in a car, train, or just walking by, the large size of advertisements lets you view it from a distance and make you curious about the specified product or brand on the advertisement.

They have High Attention-Seeking Capability

Bigger the building, the larger the attention of the audience it gets. That is one of the reasons brands always rely on billboards to promote their newest products. However, now the advertising has gone one step ahead and uses the buildings themselves for advertisements.

Unlike the youtube ads, which you can skip, there is no way to avoid building hoardings. Their enormous size makes it impossible for the passers to miss them. They provide strong brand awareness and make your brand prominent in the community.

Construction Site Hoardings are Cheap

People who regularly advertise their products know how expensive it can be to give an advertisement on the television, radio, or even in a newspaper. Site hoardings are excellent in this aspect too.

They are nothing but adhesive printing paper that is pasted to the wall of your building. They do not require any large capital and are the cheapest yet effective way of advertising in your local community.

They are Weather-Resistant

Apart from the marketing advantage, there is another benefit of using a construction site hoarding. The material used for hoardings is usually extremely durable and weather-resistant.

They do not allow the rainwater or scorching heat of the sun to enter the building. This saves the material inside the building from getting spoiled and enables building hoardings to perform multi-functionally.

Building Hoarding Panels Help Brands Create a Statement

Construction site hoardings can be used to inform people about what is arriving in that area soon. You don’t need to provide the details. Just create an eye-catching design on the construction hoarding along with the launch date.

Every time a visitor passes that point, they will get interested in what’s about to come. Eventually, on the date of launch, you will get a better welcome than you expected.

You Get Limitless Design Options

Hoarding graphics open up limitless design options for you. It enables you to create and innovate designs that perfectly reflect your brand. The designs can be used to draw the attention of viewers before the launch of a new product.

With help of a hoarding printing company, you can create engaging designs that will surely entice people to know more about your products or brands.

Ready to Get a Designed Hoarding Panel for Your Brand?

If you are a brand or have anything to advertise, you must add a construction site hoarding strategy to your marketing campaign. They will effectively work to your advantage and provide you with the desired results. To get yourself a construction site ​​hoarding signage quotation, contact our experts here.

Why Site Hoarding is an Important Part Of Community Engagement?

Community engagement is essential to build trust, respect, and understanding about a project. From the beginning till the end of the project, keeping the community around with the project is being built.

Construction projects are often accompanied by loud noise, dust, and disruption for the people, especially the ones in the proximity. By using hoardings, the site managers and developers can better understand the community that is to be directly affected by the same and prevent hiccups along the way.

Coming to the hoardings, they are essential for maintaining communication. You can use hoardings to improve relations with the public, engage the residents and advertise.

How is this possible via hoardings? 

You will find the answer to this question in the following sections. We will discuss the importance of site hoardings to build respect and initiate a dialogue amongst the community.

Why are Site Hoardings Important?

Site hoardings help in multiple ways;

  • They share inf
  • Initiate a dialogue between the project and community members.
  • Reduce the friction and resistance against the project (if the need arises).
  • Attract more customers and leads.

Let’s go through the details of community engagement via site hoardings.

Help Local Residents Echo their Voice

When a construction project comes up in the residential area, the people around the space are most affected. They may feel that their right to peace is being stripped off, and the right to breathe fresh may be taken away.

Most of the time, the residents feel helpless in these situations and take their concerns to the local board, municipal, mayor, etc., which is often time consuming.

Printed hoarding panels can address these same concerns.  They reinforce your commitment to ensuring the resident’s security and peace. This in turn reduces the overall resistance towards your project.

You can combine the site hoardings with your efforts to loop in the community via other methods. For instance, you can run online forums, conduct polls, take their views via social media, etc. Sharing the public opinion via site hoardings can reassure the community that they are being heard and their concerns are addressed.

So site hoardings become a way of responding to residents’ concerns. You can use them to share the steps being taken for resolving their issues.

Fast Track the Construction Process

Yes, it is possible; hear us out. Erecting site hoardings around the city for your construction project or any other purpose is done for various reasons. It can be for;

  • Raising awareness
  • Promotion
  • Inviting leads
  • Sharing news or information

And there may be other reasons. Not everyone will be happier to see a new project being developed in the city. Complaints can arise, and if you take a proactive approach and erect site hoardings sharing contact information with the viewers, it can be helpful.

These hoardings will ask the people to share their concerns directly with site managers, developers, etc. The contact information for them can be shared via the same hoarding.

As you understand and address the concerns (if any) of the people, you will be on the safe side. Plus, when you are taking a step forward to listen to the complaints, you can resolve them discreetly.

Brand Reputation and Introduction

Site hoardings can give a massive push to your brand reputation and stimulate a response from the community. For this to work, your hoarding board printing need to take a creative approach.

Better graphics and representation can give a big boost to your brand’s awareness. This is even more crucial for site hoardings catering to projects in urban areas, busy roads, and commercially developed areas.

Well crafted site hoardings help are no less than an opportunity. They can easily impress the viewers and help you gain more audience, awareness, and benefit from free word of mouth advertising. All these aspects help in further improving community engagement.

Sharing Project Progress and Insights

A better way to enhance community engagement with site hoardings involves sharing the project progress. For a construction project, people can be shown the project phases, development progress, and additional information. This is a way to assure them that the work is ongoing.

Advertising and Sales

Site hoardings are one of the best ways to attract leads. These are called directional graphics that can bring more sales opportunities for the projects. For this to work, you need to make attractive hoarding graphics that shine a light on the benefits of associating with the project.

Wayfinding Boards and Signs

The area around the construction site may obstruct the way of the bypassers. This can create friction between the community and the project. But you can ease it down by putting up site hoardings in the appropriate places and helping people navigate their way.

Avoid Conflicts

Another way where site hoardings can improve communication and community engagement is by avoiding conflicts. Building a project in the city can invite some unwanted, ill feelings and disputes.

With site hoardings, you can share the benefits of the project under question and help generate positivity. There may be several concerns with a project, including;

  • Environmental issues
  • Pollution
  • Project’s purpose

By sharing the benefits associated with your project, you can build a positive response from the community.

How to Approach Community Engagement?

You can use four methods to build and implement community engagement through site hoardings.

Information Sharing and Education Consultation Involvement Collaboration

This includes sharing news and insights with the community via hoardings.

In case there is a potential for some issues to be raised by the community, consultation is required in feedback and forums.

As you build associations with the community at large with the site hoardings, they can be involved in decision-making.

This happens when the project teams can rope in the community and take their help to raise awareness about the project.

The purpose is to assist people and clear out their doubts by sharing the project’s benefits and opportunities.

The motive is to hear the people’s opinions about the project.

As the community is involved, they are made sure of the fact that their concerns are understood and addressed.

With site hoardings, one example is things like inspiring people to share the project on social media.

Site hoardings become the face of the project in front of the community. With people having no idea about what is going on behind the scenes, these hoardings can help people visualise the outcome.

They present an opportunity to build associations with the people and the stakeholders. For successful community engagement, you need a team of people to work on the same and ensure effective results. Conduct regular meetings about the designing and implementation of the site hoardings.

The points above show the importance of hoarding boards in community engagement. Make sure to implement the right measures and achieve success.

Rules, Regulations & Requirements for Construction Site Hoarding

Construction and development are an integral part of any country’s progress. And when redevelopment of an existing premises or new construction of a commercial/residential building takes place, the building contractor has to follow certain rules and regulations.

Covering and securing the construction site perimeter with hoardings is a requirement that the building contractor should follow. However, many contractors do not know that there are specified rules & regulations that need to be followed for the health and safety of the workers as well as the people visiting around the site.

What is the Health & Safety at Work Act 1974?

In the United Kingdom, the Health and Safety at Work Act 1974 states that the employers should take necessary steps for the health and safety of their workforce. The Act also covers the construction sites, which are recommended to take care of its workers, visitors and the passers-by, who may be visiting the area or living around the site.

Although the Act does not openly state this, the need for fencing the perimeter of the construction site is necessary. For this, building contractors are using hoardings nowadays to mask the site and give it a cleaner look.

The need for securing the construction sites was earlier stated in the Construction (Design & Management) Regulations 2007. It defined the legal obligations for construction sites in the UK, ensuring they operate safely.

What does the 2015 Construction Regulations state?

The rules were upgraded in the Construction (Design and Management) Regulations 2015, introduced by the Health & Safety Executive’s Construction Division. As per the updated rules, the contractors, designers, and clients plan and ensure proper health & safety guidelines throughout the duration of their project – right from demolition to excavation to building and handover.

What is the advisory from the Health & Safety Executive?

In their book ‘Protecting the Public’, the Health & Safety Executive (HSE) has summarised how the building contractors should plan and maintain the site perimeters.

Proper planning should be done to:

  • Identify the hazards and assess the risks
  • Determine the site perimeter to be masked
  • Decide the type of fencing or hoarding to be installed

Based on the planning, the building contractor should cover the site with hoarding made of recommended material. The hoardings should feature warnings and caution for the safety of all.

Post-installation, the hoarding should be maintained, and regular inspection must be carried out to check for any dirt or vandalism.

Generally, the hoarding boards at construction sites serve dual purposes. Firstly, they act as a protective shield that protects the public from getting exposed to noise, dust and debris. Secondly, they prevent theft and access of unauthorised persons in the premises.

What are the mandatory requirements for site hoardings?

Display: The hoardings should cover the construction site adequately to prevent any kind of theft, besides acting as a premises boundary between the workers and the public. This also ensures the safety and privacy of workers.

Access: The access to the construction site should be designated as per its location. It should be planned appropriately. For enhanced security and safety, hoardings should mention entry and exit points with signs and symbols. This also helps track the moment labour, material suppliers and anyone entering the site, and maintain a proper record.

Strength: The material of the site hoardings should be strong enough to bear the vibration of excavation machines, strong winds and storms, and should not be easily torn if someone tries to enter the premises forcefully.

When should site hoardings be installed?

The site hoardings should be installed before the actual construction work begins. Ideally, the construction work should not start before adhering to proper safety guidelines and getting the necessary approvals from the authorities. The ultimate aim is to keep public safety in mind.

What should be the size of the construction site hoarding?

According to the rule, the construction site hoarding should be approx 8 feet in height. However, there is no set limit as such. As per the location and need, the size can vary and could be larger than 8 feet. Sometimes, the hoarding height may depend on the surrounding or adjacent wall height.

How to make the hoarding boundary more secure?

The construction site hoarding should not be easy to climb. It should neither have any gaps beneath it nor should have any hand or foothold on it. Ideally, flat hoardings are more challenging to scale than mesh fencing.

Hoardings being opaque also block the vision, making the site secure. The top of the hoarding can also be equipped with angled extensions, better known as Fans, to prevent climbing. This also reduces the chances of garbage throwing incidents, which are common at construction sites

How to get the site hoardings approved?

First of all, draw a comprehensive evaluation plan and obtain a design check certificate. Fortunately, the certificate is not issued by any external body. It can be obtained by getting it stamped from a qualified worker who is not a part of the construction project in any way.

Notably, it becomes the responsibility of the personnel to make sure that the designs are as per rules and all work is as per applicable guidelines.

All this helps the building contractor in getting approval for their site hoardings. To make the site hoarding approval plan more manageable, the building contractors having their construction projects in the UK can connect with professional hoarding print companies.

The rules, regulations & requirements mentioned in this blog are the basics that should be considered before getting a site hoarding branding plan approved and executed. For a smoother and faster process, one should always consult a professional and experienced company like Hoarding Print Company that has completed thousands of construction site hoarding projects in the UK with complete proficiency. The company has proven capability to design, print, and install site hoardings and convert them into advertising and attention-grabbing mediums at budget-friendly prices.

3 things to keep in mind for creating the best quality hoarding print

Outdoor advertising is an effective way to reach out to your target audience. In this, printed hoarding boards play an important role.

Lately, printed hoardings have been adopted by the construction companies as an integrated part of their project site.

In the United Kingdom, building contractors are legally bound to install hoarding boards on-site to prevent unauthorised access and theft/vandalism, besides ensuring the health and safety of the site workers, visitors and public.

More so, according to the Health and Safety at Work etc. Act 1974, it’s a legal requirement of an employer in the UK to take essential steps for ensuring the complete safety and health of its workforce. The Act also applies to construction sites.

Usually, construction hoardings consist of various printed hoarding panels installed to mask the construction activities, keeping it private from the public view. The panels are attached to the wooden structure of the site by a professional boarding company, making it ready for installing the hoarding graphics.

Till the time a project is completed and gets its final look, the hoarding boards become the face of the project. The passers-by see only the colourful graphics showcasing the advert of a brand or the construction company. The dust and debris remain behind the hoarding boards, and even site workers are not distracted by the outdoor activities.

The commercial construction sites offer ample space for installing printed hoarding panels and immense scope for advertising.

Most of the time, the hoarding graphics feature the details and facilities of the construction site to inform the passers-by.

The hoarding boards also advertise the soon to be occupied stores by the brands to create curiosity amongst the people visiting the area.

The construction site hoardings also offer an opportunity for brands to advertise their products, services or social drives. And so, nowadays, printed hoardings are becoming the preferred choice of marketing companies for advertising purposes.

As per market studies, around 98% of the people see print hoardings at least once a week in the UK. This figure clearly shows the effectiveness of outdoor advertising in the UK.

What’s more, around 40% of people in the UK feel that a brand is prestigious if it uses outdoor advertising media for its promotion.

After assessing the reach and effectiveness of printed hoardings, it becomes necessary to ensure the quality in terms of material, printing and inks used in the hoarding graphics.

In short, the quality of the hoarding boards reflects the actual image of a brand, which can benefit it in the long run.

Let us talk about some crucial aspects of ensuring quality in your printing for construction site hoardings.

The quality of the printing hoarding depends on the material being used in the panels

The success of printed hoardings depends on various factors, such as:

  • The material used for the printing – type | thickness | durability
  • Whether or not the printing material can survive extreme weather conditions
  • Can the material be customised according to the required size and shape
  • Can the material and printing graphics come out clear and accurate

A hoarding panel, generally made of Aluminium Composite Material, better known as ACM, is available in various thicknesses, including 3mm with a standard size of 1220 x 2440mm. Having white aluminium surface, the panels are well-equipped to hold printed graphics laminated in different finishes for better protection, making them ideal for outdoor advertising.

Usually, 3mm ACM is the ideal choice for printed hoardings panels, as it’s a stiff, non-porous yet lightweight material that retains its original shape in changing outdoor temperatures.

The type of ink used for printing a hoarding graphic for construction sites is quite essential for its quality

Since construction site hoardings are exposed to all weather conditions, they need to be printed using UV inks for achieving superior quality and long-lasting shine in colours.

  • UV printing, majorly used for commercial printing purposes, employs ultraviolet curing technology, exposing the print to strong ultraviolet light.
  • UV inks are formulated to provide UV resistance. It gives around five years of life to the prints meant for outdoor hoardings.
  • UV inks are recommended for printing of hoarding graphics as they are UV resistant and long-lasting, and most importantly they do not need lamination.
  • UV inks can be used for printing on a variety of porous/non-porous materials through the inkjet process.

That’s not all. UV inks, unlike traditional inks, are environment friendly as it is free from 99.5% Volatile Organic Compounds (VOCs).

The quality of lamination used on a hoarding graphic for construction sites makes it easier to clean and maintain

Another important aspect for ensuring quality in construction site hoardings is its lamination. Since the hoarding printing is exposed to outdoor climatic conditions, the possibility of fading out or getting dirty by wind is more.

Although UV printing solves this problem to an extent, still it is always better to use your construction site hoarding graphic with a protective laminate like gloss, matt, or anti-graffiti.

The laminate acts as a protective layer to the hoarding print keeping its shine intact. It also allows the maintenance person to clean it if it gets dirty due to environmental elements or in case of vandalism.

These are some of the important aspects to be kept in mind for producing the best quality hoarding print for construction sites. Suppose you or your company is planning to use construction site hoardings for your outdoor advertising campaign. In that case, you should consult the most professional company that can help you with the complete process within your budget.

Hoarding Printing Company is one such experienced and professional enterprise in the UK that has completed thousands of site hoarding projects in the region. The company has the most advanced technology and CSCS trained staff that are aware of health and safety regulations on the construction site. So, contact us for any hoarding-related requirements for your business today.

How To Market Your Construction Company Brand Using Hoarding Graphics?

With aesthetics playing a pivotal role in our daily lives, we prefer to see everything neat, clean and colourful. The same thing applies to construction sites.

These days, every construction company ensures that their work should not disturb the normal routine of the people residing or visiting around their construction site. For this, the construction companies have started covering their sites with beautifully printed hoarding panels. These panels feature attractive graphics that are often used to highlight the specialties of the construction project or promote the construction company as a brand.

If you own a construction company, you can also promote and advertise your company on your construction site hoardings and gain more visibility as a development company.

How can you promote and grow your construction company as a brand using hoarding graphics?

If your construction company’s operations are in the UK, you can consult a professional company that can help you create your advertising campaign for construction site hoardings

  • Consult a company that can provide complete services – designing, printing, and installation
  • Check for the company’s expertise, capability and knowledge.
  • Plan out a detailed marketing plan with the company’s design team
  • Ensure proper execution of hoarding boards on site with proper caution

Let us look at some of the critical aspects that need your attention before launching your hoarding advertising campaign.

1. Why Should you Prefer Hoardings For your Advertising?

Regarded as the most effective way of advertising, printed hoardings are generally designed to feature large-sized pictures with an interesting headline.

Being larger in size, such hoardings quickly grab the passerby’s attention as they are visible from a long distance. As per a study, more than 40% of the population in the UK perceive a brand to be prestigious if it uses outdoor advertising media like hoardings. More so, this perception has strengthened post-Covid-19 pandemic.

What’s more, creative hoarding graphics remain in the subconscious minds who look at them often. According to estimates, 98% of people in the UK see outdoor advertising once a week. Therefore, hoarding boards with impressive graphics are considered a result-oriented investment for your company’s promotion and growth.

2. How Effective are Printed Hoardings?

  • Cost-effective: Durable and effectively for long periods of time.
  • Stationary Presence: Remains 24/7, ensuring better recall
  • Eye Catching: With short message & attractive images, hoardings are noticeable from distance

Printed hoardings are compelling and highly effective due to their nature of being stationary compared to electronic or social media, which works on the PPC system, with no guarantee of your message reaching out to the target audience.

The cost of installing hoardings at construction sites is lesser as compared to the locations on busy streets or prime buildings of the city, which is a plus point for the advertiser.

What’s more, advertising on printed hoarding panels remains there 24/7 with just a one-time investment, making it extremely effective.

3. What Choices are Available For Hoardings?

With technological advancement and innovation in the modern printing industry, the choice of materials and sizes is more than before.

Based on one’s preference and budget, the companies offer different materials for hoarding boards, but the most durable and commonly used material is Aluminium Composite Material (ACM). You can also choose the economy solution in 5mm foamex.

For hoarding panels, the companies can provide sizes based on specific requirement of the advertiser:

  •  Standard size 1220mm x 2440mm
  •  Large-sized boards 1500mm x 3000mm

The advertiser can also ask for bespoke sizes as per site location.

4. What kind of Design is Suitable For Hoardings?

It is all about grabbing attention and capturing more views through thoughtful design and messaging on the hoarding.

To make it simple, you need a creative team that very well knows what differentiates an excellent design from a good design. After all, you need the best creativity to have a great impact on the audience through your hoarding.

To ensure your hoarding advert receives maximum attention and brings more enquiries, your creative team should follow some rules to make your creative stand out.

Say more with less: Your hoarding graphics should be simple yet impactful. The messaging should not be long pieces of text. Such hoardings are known to register a better recall rate than those with loud graphics and complex messaging.

Do not just sell:  Hoardings are best to create awareness and build your brand image. So, it should not be created with the objective of bringing immediate sales. The ultimate aim should be to establish your brand as a reliable and trustworthy partner for any construction need in the near future. It is simply making your presence felt in the market.

5. Whom Should you Choose For your Hoarding Advertising?

To get the best result from your hoarding advertising, you should always choose a professional company that can offer you everything – right from consulting to designing to printing to installation and marketing – in one place.

That’s not all! You should also check other important factors before choosing a service provider for your hoarding advertising that can grow your company’s business.

SOME OF THE FACTORS TO BE CONSIDERED

Advanced infrastructure: You should check for the company’s infrastructure, including but not limited to flatbed printers that can handle large volumes of printing. Notably, advanced printing is clear and sharp and does not fade away due to UV-resistant and waterproof inks.

Experienced team: You should check for the installation team’s experience. Companies with CSCS trained teams are also aware of necessary health & safety regulations on construction sites. The team should also take care of the security and privacy of the site workers.

Serviceable area: If you are in the UK, you should choose a company that can provide you with your hoarding advertising services across the region.

Track record: You should check the number of projects executed by the company. You can always trust a company if it has completed over 100s outdoor advertising projects.

These are some of the parameters that will help you make an informed decision about the kind of company that can help you grow your business through its experience and expertise.

Now that you know about the process of hoarding advertising and how it can benefit your business, you can contact us and be assured. We will work towards making your hoarding graphics a sight to behold and help your business grow by helping you generate some serious leads.